Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2025/01/16

  Display Ads (Auction): End of site category targeting

  We have decided on the end date for providing site category targeting.

• 2025/01/16

  Display Ads (Auction): Enhancement of the placement targeting

  In the placement targeting, we have made enhancements such as changes and additions to the placement URLs.Use of image-generative AI

• 2025/01/16

  Search Ads: Change in the maximum retrieval duration for performance reports and performance data

  We will change the maximum duration available for obtaining performance reports, performance data, and analytics appearing on each view.

• 2025/01/16

  Search Ads: Adding new parameters

  We are adding new parameters for Search Ads.

• 2025/01/14

  Display Ads: Support emojis and add available symbols

  We will support emojis and add available symbols in Display Ads.

• 2025/01/09

  Yahoo! JAPAN Ads Script releases new runtime and closes the previous version

  We have released the new runtime (V202501) for Yahoo! JAPAN Ads Script.

• 2025/01/08

  Display Ads (Auction): Change the URL of the carview! used car

  We will change the URL of the "carview! used car (carview!中古車)" site.

• 2025/01/07

  Display Ads (Auction): Audience data connections from LINE Official Account and LINE Ads

  You can deliver ads using the audience data from LINE Ads and LINE Official Accounts in Display Ads (Auction).

• 2024/12/20

  Display Ads: Linkage of app conversion values will be available

  You will be able to see the "Conv. value" received within the app in the Campaign Management Tool and performance reports.

• 2024/12/19

  Display Ads (Auction): End of "Only users with product browsing history" option

  Customers using the option "Only users with product browsing history" may need to change settings.