Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2026/02/27

  Search Ads: Adding Business name assets

  A new “Business Name Asset” will be added to ad display assets for Search Ads.

• 2026/02/27

  Search Ads: Associating ad display assets to accounts

  You can associate ad display assets for Search Ads at the account level.

• 2026/02/26

  Yahoo! JAPAN Ads API v19 release

  We have released a new version of Yahoo! JAPAN Ads API.

• 2026/02/26

  Search Ads (Shopping): Adding the audience list targeting feature

  We will add a new audience list targeting feature to Shopping Search Ads.

• 2026/02/26

  Display Ads: Launch of integration with the ad tracking tool "Airbridge"

  For Display Ads, “Airbridge,” an ad effectiveness measurement tool provided by AB180, is now newly available.

• 2026/02/25

  Search Ads: Add an age and gender targeting feature and rename target lists

  In Search Ads, the following feature additions and changes will be implemented.

• 2026/02/24

  Display Ads: Changing specifications for conversion value in conversion tracking

  We will change the specifications of “Conversion Value” in conversion measurement for Display Ads.

• 2026/02/18

  Launch date confirmed for "LY Ads Display Ads" and announcement of platform integration

  We have now confirmed the release date as April 1, 2026.

• 2026/02/17

  Display Ads (Auction): Adding numerical metrics related to app conversions

  Adding numerical metrics related to app conversions

• 2026/02/13

  Search Ads: Adding new report metric "Click share"

  We have added a new reporting metric, “Click share,” to Search Ads.