Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2024/12/05

  Yahoo! JAPAN Ads Script releases new runtime and closes the previous version

  We will release a new runtime (V202501) for Yahoo! JAPAN Ads Script.

• 2024/11/26

  Search Ads: Changes to the metrics used to calculate the factors of auction rank

  To improve ad relevance, we will review the metrics used to calculate auction rank factors. We will also disclose the factors that are important or have no impact on improving ad quality.

• 2024/11/26

  Display Ads (Auction): We started delivering responsive (video) for Gain Friends Ads

  Responsive (video) is now available for Display Ads (Auction) Gain Friends Ads.

• 2024/11/21

  Termination of the legacy conversion tracking tag and site retargeting tag system

  We will terminate the legacy conversion tracking tag and site retargeting tag system.

• 2024/11/21

  Search Ads: Adding supported symbol types for ad

  We will support three new symbols and add a new symbol type "Hyphen/equals."

• 2024/11/18

  Search Ads: Spelling correction for search query reports and negative keywords

  In the search query report and negative keyword registration, obvious typos and omissions are corrected and consolidated into appropriate search queries.

• 2024/11/13

  Year-end and New Year's holidays

  Yahoo! JAPAN Ads support will be closed during the year-end of 2024 and the new year of 2025.

• 2024/11/07

  Search Ads: A/B test feature will be available

  We have started offering the A/B test to compare the performance of ads in Search Ads.

• 2024/11/07

  Display Ads (Auction): Ad delivery of Dynamic Ads for Display to Brand Panel for smartphones starts

  We started delivering Dynamic Ads for Display to Yahoo! JAPAN Brand Panel ad places on Smartphones (Brand Panel for Smartphones).

• 2024/10/30

  Display Ads: Change review start timing of images and videos

  Display Ads will change the start timing of the review process for images and videos.