Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2025/04/18

  The unification of account contract parties

  We have added a deadline for the procedures related to the succession of ad accounts.

• 2025/04/17

  Search Ads: Optimization of image asset delivery

  We will update to optimize the delivery of the ad display asset "Image asset."

• 2025/04/17

  Display Ads (Auction): Reward format will be delivered to more ad places

  Yahoo! JAPAN Ads Display Ads (Auction) will increase the ad delivery of "reward format" ads.

• 2025/04/15

  Display Ads (Auction): Enhancements of site retargeting feature

  We have implemented feature enhancements in site retargeting using IP address information from SoftBank devices.

• 2025/04/15

  Display Ads: Change in the method for determining ad delivery platforms

  We will change the method for determining platforms for ad places within the LINE app and apps provided by LYC.

• 2025/04/15

  Search Ads: End of autobidding type "Enhanced CPC"

  At the end of June 2025, we will no longer offer the autobidding type "Enhanced CPC."

• 2025/04/15

  Business during Golden Week 2025

  Our customer support center will be closed on April 26–27,29, and May 3–6, 2025.

• 2025/04/11

  Display Ads (Auction): End of search keyword targeting

  The search keyword targeting will end.

• 2025/04/10

  Display Ads (Auction): End of site category targeting

  We have terminated site category targeting.

• 2025/04/08

  Display Ads: Format change for customer data connection

  We have changed the format for connecting customer data (email addresses and phone numbers).