Yahoo! JAPAN Ads API | Developer Center
日本語Announcement
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2024/10/10
Display Ads (Auction): Beta features and updates for bid strategies and bidding options
In Display Ad (Auction), we offered beta features, added columns, and changed the bid strategy notation.
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2024/10/02
About the impact on Display Ads due to the termination of our certified effectiveness measurement partner, Moat Analytics.
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2024/09/27
Suspension of long-inactive Yahoo! JAPAN IDs (request for regular sign-ins)
Yahoo! JAPAN has implemented measures to suspend the Yahoo! JAPAN IDs that haven’t been used for a long time to prevent unauthorized access.
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2024/09/18
Display Ads: Changes to image and video ad specifications
We have changed the specifications for adding images and videos in Display ads.
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2024/09/11
Display Ads (Auction): Improvement of audience list "ad action users"
The number of campaigns that can be set in the ad actions data source in the ad actions users audience list for audience list targeting has increased.
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2024/09/05
Display Ads: Changes to displaying performance data
Change the display of performance data on the list screen of the Campaign Management Tool and Campaign Editor.
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2024/09/05
Search Ads: Optimizing ad display in Responsive Ads for Search
We optimize ad display to improve the performance of Responsive Ads for Search.
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2024/09/03
End of multiple account designation for some reports and change to data collection period
We will no longer create reports that specify multiple accounts using MCC accounts for some of the Yahoo! JAPAN Ads performance reports.
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2024/08/26
Completed: System maintenance notification scheduled for August 24, 2024
We have completed the system maintenance.
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2024/08/22
Display Ads (Auction): Changes to optimization algorithm
For campaign goals where the optimization point is to maximize the number of conversions, the delivery specifications are partially modified when using individual CPC.