Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2024/07/24

  Display Ads (Auction): Add features to SKAdNetwork Part 2

  We added two features to the SKAdNetwork of iOS apps that are available in app promotion campaigns.

• 2024/07/18

  Ad delivery to users without browsing history-Official launch

  In Dynamic Ads for Display, we have officially launched ad delivery to users who have not browsed the products.

• 2024/07/16

  Completed: System maintenance notification scheduled for July 9 and July 13, 2024

  We have completed the system maintenance for July 9 and 13, 2024 (JST).

• 2024/07/09

  Display Ads (Auction): "Daily budget" specification improvement

  We improved the Display Ads' specification of the calculation method for the updated campaign budget.

• 2024/07/08

  Display Ads (Auction): Aspect ratio 9:16 for vertical video ads

  We now offer an aspect ratio 9:16 vertical format for Responsive (video).

• 2024/07/02

  Yahoo! JAPAN Ads Script has new features and closes the previous version

  We have released a new runtime (V202406) and closed the previous runtime (V202306) for Yahoo! JAPAN Ads Script.

• 2024/07/01

  End of Yahoo! JAPAN Tag Manager

  We have closed the Yahoo! JAPAN Tag Manager service on June 30, 2024.

• 2024/06/27

  Display Ads (Auction): Change the limitations of SKAdNetwork

  We have changed the limitations of SKAdNetwork

• 2024/06/27

  Search Ads: Add "Bid strategy status"

  You can check the learning status of autobidding set for a campaign in the campaign list and performance reports.

• 2024/06/26

  Display Ads: Conversion API with additional link parameters and feature enhancements

  We have added link parameters and enhanced the conversion API used for advanced matching.