Yahoo! JAPAN Ads API | Developer Center
日本語2025/01/07
Display Ads (Auction): Audience data connections from LINE Official Account and LINE Ads
Product
Yahoo! JAPAN Ads Display Ads (Auction)
Schedule
January 22, 2025
*This date is subject to change.
Summary
You can deliver ads using the audience data from LINE Ads and LINE Official Accounts in Display Ads (Auction).
You can connect audience data from LINE Official Accounts and LINE Ads, linked from a Business Manager that is also linked to your Display Ads account, with your audience list.
By using this feature, you will be able to use a wide range of data from the LINE Official Account and LINE Ads in Display Ads. You can expect to improve the ad effectiveness of Display Ads.
Offered to
This feature is offered to accounts where the contracting party is the "advertiser."
For accounts with an "agency" contract, the Master Terms and Conditions, which was revised on October 1, 2024, must be agreed upon before use. Details are available in the help section here. Accounts that signed-up online do not require any additional procedures, as the contracting party is the "advertiser."
*To use this feature, Display Ads and Business Manager must be linked. Details are available in the help section here.
Audience types that can be linked
The following audience types of LINE Official Accounts and LINE Ads can be linked to Display Ads.
| LINE service name | Audience type |
|---|---|
| LINE Official Account | User ID upload |
| Web traffic audience | |
| Message Click Audience | |
| Message Imp Audience | |
| Richmenu Click Audience | |
| Richmenu Imp Audience | |
| Chat Tag Audience | |
| Friend Route Audience | |
| Reservation Audience | |
| LINE Ads | Web traffic audience |
| IDFA/AAID upload | |
| Phone Number Upload | |
| Email Address Upload | |
| App Event Audience | |
| Image Click Audience | |
| Video view audience | |
| Lookalike Audience |
*Custom audiences created in Business Manager are not eligible for connection.
Add audience list type
We will add "Business Manager" to the audience list type for Display Ads.
The audience list "Business Manager" will be used to store the audience data listed in the "audience types that can be linked." Details are available here in Japanese (The English version will be ready soon).
Comments
- If the link between a Display Ads account and the Business Manager, or between the Business Manager and a LINE Official Account or LINE Ads is paused, the audience list "Business Manager" cannot be used for ad delivery. See the pdf document (in Japanese) for more information. English will be ready shortly.
- The audience list "Business Manager" cannot be used as the base for audience list "similar users."
- The audience list "Business Manager" takes up to three days to be linked to the data after it is created.
- You can create up to 100 audience lists "Business Manager" per account.
- The following audience lists cannot be shared to MCC accounts.
- "Business Manager" of audience list.
- Combination lists, including audience lists of "Business Managers."
- The use of audience lists is subject to compliance with the Advertising Data Usage Standards.
Yahoo! JAPAN Ads Display Ads API
Display Ads API will support this feature in the next version.
Wait for further announcements with details.
Document
For more information on the features, how to use, and the review process for using the audience list, download the following document (PDF). Available in Japanese (The English version will be ready soon).
Download document