Yahoo! JAPAN Ads API | Developer Center
日本語2025/10/23
Display Ads: Audience list targeting adding shared audience lists category
Updates
- October 23, 2025: We completed this release for Display Ads (Guaranteed).
- September 4, 2025: We completed this release for Display Ads (Auction).
- August 20, 2025: We announced this information.
Products
- Yahoo! JAPAN Ads Display Ads (Auction)
- Yahoo! JAPAN Ads Display Ads (Guaranteed)
Date
- September 3, 2025: Display Ads (Auction)
- October 22, 2025: Display Ads (Guaranteed)
Summary
We have added a "Puzzle games" category under "Affinity" - "Games" - "Gamers" in the shared audience list for audience list targeting.
For guaranteed products, we have performed maintenance on the scheduled date for packages that support audience list targeting. Refer to the following sales sheets. (available in Japanese only)
- Brand Panel (September 2025 - March 2026)
Download document - Brand Panel Top Cover (September 2025 - December 2025)
Download document - Yahoo! JAPAN News (September 2025 - March 2026)
Download document - Inside (Prime Display) (September 2025 - March 2026)
Download document
Notes
If your existing ad groups have "Games" or "Gamers" set, the ad delivery trends may change. Check the performance report after the scheduled date and adjust the settings.
Comments
Learn more about Audience list targeting.