Yahoo! JAPAN Ads API | Developer Center
日本語Announcement
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2025/02/14
Display Ads (Auction): End of "Only users with product browsing history" option
Customers using the option "Only users with product browsing history" may need to change settings.
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2025/02/14
Display Ads (Auction): Adding ad delivery to LINE services
As a part of the collaborative effort between Yahoo! JAPAN Ads and LINE Ads, we have added the following ads to the ad delivery.
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2025/02/13
We have increased the maximum number of characters for the feed item "ItemID" for Dynamic Ads for Display to improve the usability of ad management.
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2025/02/06
Search Ads: Changes to the metrics used to calculate the factors of auction rank
To improve ad relevance, we will review the metrics used to calculate auction rank factors. We will also disclose the factors that are important or have no impact on improving ad quality.
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2025/01/30
Yahoo! JAPAN Ads Script releases new runtime and closes the previous version
We have released the new runtime (V202501) for Yahoo! JAPAN Ads Script.
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2025/01/29
Display Ads (Auction): Change the URL of the carview! used car
We have changed the URL of the "carview! used car (carview!中古車)" site.
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2025/01/29
Display Ads: Support emojis and add available symbols
We support emojis and add available symbols in Display Ads.
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2025/01/24
Display Ads: Linkage of app conversion values will be available
You can see the "Conv. value" received within the app in the Campaign Management Tool and performance reports.
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2025/01/16
Display Ads (Auction): Enhancement of the placement targeting
In the placement targeting, we have made enhancements such as changes and additions to the placement URLs.Use of image-generative AI
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2024/12/12
Error notifications through email for Yahoo! JAPAN Ads Scripts
We will start sending error notifications through email.