Yahoo! JAPAN Ads API | Developer Center

2025/08/06

Improvements in smart targeting accuracy

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

August 5, 2025

Summary

In Display Ads (Auction), we have expanded the data range of the audience list used for learning and ad delivery when applying smart targeting to ad groups. You can expect an increase in ad effectiveness with this improvement.

Audience list: other than website visitors and app users
*We have already made similar improvements for "website visitors" and "app users." Learn more in the following announcement.
Display Ads (Auction): Improvements of smart targeting

Document

We updated the document. We have updated the detailed specifications, use cases based on actual delivery results, and recommended use cases for more accounts to utilize smart targeting.

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