Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2025/01/21

  Termination of the legacy conversion tracking tag and site retargeting tag system

  We will terminate the legacy conversion tracking tag and site retargeting tag system.

• 2025/01/21

  Yahoo! JAPAN Ads API v16 release

  A new version of Yahoo! JAPAN Ads API will be released.

• 2025/01/16

  Display Ads (Auction): End of site category targeting

  We have decided on the end date for providing site category targeting.

• 2025/01/16

  Display Ads (Auction): Enhancement of the placement targeting

  In the placement targeting, we have made enhancements such as changes and additions to the placement URLs.Use of image-generative AI

• 2025/01/16

  Search Ads: Change in the maximum retrieval duration for performance reports and performance data

  We will change the maximum duration available for obtaining performance reports, performance data, and analytics appearing on each view.

• 2024/12/19

  Display Ads (Auction): End of "Only users with product browsing history" option

  Customers using the option "Only users with product browsing history" may need to change settings.

• 2024/12/12

  Error notifications through email for Yahoo! JAPAN Ads Scripts

  We will start sending error notifications through email.

• 2024/12/12

  Display Ads: Specification changes for adding ads

  We have changed some specifications for adding ads.

• 2024/11/26

  Search Ads: Changes to the metrics used to calculate the factors of auction rank

  To improve ad relevance, we will review the metrics used to calculate auction rank factors. We will also disclose the factors that are important or have no impact on improving ad quality.

• 2024/11/26

  Display Ads (Auction): We started delivering responsive (video) for Gain Friends Ads

  Responsive (video) is now available for Display Ads (Auction) Gain Friends Ads.