Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2025/09/11

  Search Ads: Launch of conversion API

  We have launched the conversion API for Search Ads.

• 2025/09/11

  Display Ads (Auction): Smart targeting with the "Website traffic" goal will be available

  In Yahoo! JAPAN Ads Display Ads (Auction), smart targeting is available for campaigns with the "Website traffic" goal.

• 2025/09/04

  Search Ads: Specifying radiuses will be available in geo targeting

  In geo targeting for Search Ads, you can specify a target radius.

• 2025/09/04

  Display Ads: Audience list targeting adding shared audience lists category

  We will add the "Puzzle games" category to the shared audience list.

• 2025/08/29

  Display Ads (Auction): End of search keyword targeting and automatic migrations

  We have closed search keyword targeting.

• 2025/08/28

  Yahoo! JAPAN Ads: Renewal of payment management and launch of Payment Center

  We will renew the payment management feature of Yahoo! JAPAN Ads and launch the new Payment Center.

• 2025/08/28

  Integrated "Business ID"

  We will shift the IDs used for Yahoo! JAPAN Ads from “Yahoo! JAPAN Business ID” to the integrated “Business ID."

• 2025/08/27

  Search Ads: Adding new parameters

  We added new parameters for Search Ads.

• 2025/08/22

  Launch of Gain Friends Ads of LINE Official Account

  We will support "Gain Friends Ads" in Display Ads (Auction) and add or change related features.

• 2025/08/22

  Display Ads (Auction): Audience data connections from LINE Official Account and LINE Ads

  You can deliver ads using the audience data from LINE Ads and LINE Official Accounts in Display Ads (Auction).