Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2025/03/06

  Display Ads (Auction): Adding features for the campaign goal "Gain friends" ads

  We have added features in the ads for the campaign goal "Gain friends."

• 2025/03/06

  Display Ads (Auction): Update OS versions in device targeting

  We made updates to the OS version range you can specify when selecting smartphones and tablets for device targeting.

• 2025/03/03

  Termination of the legacy conversion tracking tag and site retargeting tag system

  We terminate the legacy conversion tracking tag and site retargeting tag system.

• 2025/02/27

  Display Ads: Change review start timing of images and videos

  Display Ads changed the start timing of the review process for images and videos.

• 2025/02/27

  Display Ads: Changes to audience list targeting

  We added categories to the share audience list of audience list targeting.

• 2025/02/20

  Search Ads: Change in the maximum retrieval duration for performance reports and performance data

  We have changed the maximum duration available for obtaining performance reports, performance data, and analytics appearing on each view.

• 2025/02/20

  Display Ads (Auction): Bid strategy "Maximize conversion value" (beta version) will be available

  We have launched the bid strategy "Maximize conversion value" (beta version) .

• 2025/02/18

  Yahoo! JAPAN Ads API v16 release

  A new version of Yahoo! JAPAN Ads API has been released.

• 2025/02/14

  Display Ads (Auction): End of "Only users with product browsing history" option

  Customers using the option "Only users with product browsing history" may need to change settings.

• 2025/02/14

  Display Ads (Auction): Adding ad delivery to LINE services

  As a part of the collaborative effort between Yahoo! JAPAN Ads and LINE Ads, we have added the following ads to the ad delivery.