Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2025/09/24

  Display Ads (Auction): Launch of in-stream ads

  We launched Yahoo! JAPAN Ads Display Ads (Auction) in-stream ads (in-stream ads), which deliver ads within video programs.

• 2025/09/19

  Display Ads: Update on conversion tracking duration

  In Display Ads, we have changed the range available for specifying the conversion tracking duration.

• 2025/09/18

  Display Ads (Auction): Improvement of shared budget logic

  We improved the allocation logic for the shared budget in campaigns.

• 2025/09/11

  Display Ads (Auction): Smart targeting with the "Website traffic" goal will be available

  In Yahoo! JAPAN Ads Display Ads (Auction), smart targeting is available for campaigns with the "Website traffic" goal.

• 2025/09/04

  Search Ads: Specifying radiuses will be available in geo targeting

  In geo targeting for Search Ads, you can specify a target radius.

• 2025/08/29

  Display Ads (Auction): End of search keyword targeting and automatic migrations

  We have closed search keyword targeting.

• 2025/08/28

  Integrated "Business ID"

  We will shift the IDs used for Yahoo! JAPAN Ads from “Yahoo! JAPAN Business ID” to the integrated “Business ID."

• 2025/08/27

  Search Ads: Adding new parameters

  We added new parameters for Search Ads.

• 2025/08/22

  Launch of Gain Friends Ads of LINE Official Account

  We will support "Gain Friends Ads" in Display Ads (Auction) and add or change related features.

• 2025/08/22

  Display Ads (Auction): Audience data connections from LINE Official Account and LINE Ads

  You can deliver ads using the audience data from LINE Ads and LINE Official Accounts in Display Ads (Auction).