Search Ads: Removal of discontinued ad types and some keywords

Product

Yahoo! JAPAN Ads Search Ads

Schedule

July 22 - August 5, 2025
*This date is subject to change.

Summary

To ensure stable system operation and future feature expansion, the following ads and keywords will be removed.

Ads of the following ad types (all discontinued before 2017 and have been inactive for over five years)

  • Short Ad [12-12]
  • Ads using previous URL format

Keywords that fall under both of the following:

  • The review completion date is before December 31, 2017.
  • The review status is "Declined" or "Paused."

Removal will be done on an account basis.
We cannot answer when the ads and keywords of each account will be removed. We appreciate your understanding.

After the ads and keywords are removed, review details and added creatives will no longer appear.
If you need to review the details, consider downloading and saving them before the implementation.
Refer to the following help pages for steps to download.
Download data from the list view

Performance results can still be obtained from the performance report even after removal.