Search Ads: Removal of discontinued ad types and some keywords

Updates

  • August 6, 2025 We completed this release.
  • June 25, 2025 We announced this information.

Product

Yahoo! JAPAN Ads Search Ads

Date

July 22 - August 5, 2025

Summary

To ensure stable system operation and future feature expansion, the following ads and keywords will be removed.

Ads of the following ad types (all discontinued before 2017 and have been inactive for over five years)

  • Short Ad [12-12]
  • Ads using previous URL format

Keywords that fall under both of the following:

  • The review completion date is before December 31, 2017.
  • The review status is "Declined" or "Paused."

Removal has been done on an account basis.
Review details and creatives of removed ads will no longer appear.
Performance results can still be obtained from the performance report even after removal.