Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2021/09/02

  Display Ads Conversions for Autobidding changes completed

  We have provided the new features, the conversion settings for optimization of autobidding and creating conversion groups.

• 2021/09/01

  Scheduled change of Advertising Data Usage Standard

  Yahoo! JAPAN Advertising Data Usage Standards will be updated.

• 2021/09/01

  Search Ads New auto bidding type postponed

  We have determined to postpone the release date of the enhancements that were previously announced in "Search Ads New auto bidding type (Document Number: APIE-FY21-2195)."

• 2021/08/19

  Change in character limit of campaign name, ad group name, etc.

  We have changed the maximum character limit of components such as campaign names and ad group names on Yahoo! JAPAN Ads Search Ads and Display Ads.

• 2021/08/18

  Display Ads Conversions for Autobidding changes

  Conversion settings for optimization of autobidding will become available by each campaign on Display Ads.

• 2021/08/18

  Display Ads (Auction) Custom list linked data type added

  We have added the feature to link any user identifier to the custom list of site retargeting.

• 2021/08/17

  Yahoo! JAPAN Ads API v6 release

  We will release a new version for Yahoo! JAPAN Ads API.

• 2021/08/16

  Search Ads New auto bidding type

  We will provide a new auto bidding type on the standard bidding of Search Ads.

• 2021/07/30

  Display Ads (Auction) Content keyword targeting released

  We have started content keyword targeting as previously announced in "Display Ads (Auction) Content keyword targeting (Document Number: APIE-FY21-2171)."

• 2021/07/29

  Additional ad places on partner sites

  We will add more ad places for Display Ads on our partner sites.