Yahoo! JAPAN Ads API | Developer Center

2022/04/05

Change of Age Targeting features and system maintenance on Display Ads completed

Document Number: APIE-FY22-2209


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We made some changes on age groups for age targeting feature of Display
Ads as previously announced in "Change of Age Targeting features and
system maintenance on Display Ads (Document Number: APIE-FY21-2362)."
The system maintenance has also been completed. Please see the
following details.

Thank you for your patience during our recent maintenance.


1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)
　Yahoo! JAPAN Ads Display Ads (Guaranteed)

2. Date:
　April 4, 2022 (Mon)

3. Overview:
　From April 2022, the definition of adult age has changed to "18 years
　old." Along with this change, we made changes of the age groups in
　age targeting as follows.
　
　[Before] 15-19
　[After] 18-19

　See the previous announcement for more detail about the change of
　age groups.　

4.Yahoo! JAPAN Ads Display Ads API:
　After the implementation, with all versions including v7, if you
　specify "GT_RANGE15_19," the target will be 18-19.
　
　On the next version v8, "GT_RANGE15_19" will be abolished and
　"GT_RANGE18_19" will be newly established in the AGE setting value.

5.Note:
　・The performance report with the previous age groups (15-19) became
　unavailable.
　　
　・Age groups on importing file changed also.
　When you use the importing feature on the Campaign Management Tool
　and Campaign Editor, download the latest data of added ads.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team