Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2021/09/08

  Integration of Yahoo! JAPAN DMP to Yahoo! JAPAN Ads

  We will integrate Yahoo! JAPAN DMP into Yahoo! JAPAN Ads and end the service of DMP alone to promote data marketing.

• 2021/09/08

  Display Ads (Auction) Age targeting converting and predicted users setting EOL

  We will start age targeting converting to new age groups and end the service of predicted users setting as previously announced in "Release of new age groups and restrictions on use of predicted users setting function (Document Number: APIE-FY21-2160)."

• 2021/09/02

  Search Ads enhancement on adding multiple keywords

  There will be an enhancement made to Search Ads adding multiple keywords feature.

• 2021/09/02

  Display Ads Conversions for Autobidding changes completed

  We have provided the new features, the conversion settings for optimization of autobidding and creating conversion groups.

• 2021/09/01

  Scheduled change of Advertising Data Usage Standard

  Yahoo! JAPAN Advertising Data Usage Standards will be updated.

• 2021/09/01

  Search Ads New auto bidding type postponed

  We have determined to postpone the release date of the enhancements that were previously announced in "Search Ads New auto bidding type (Document Number: APIE-FY21-2195)."

• 2021/08/19

  Change in character limit of campaign name, ad group name, etc.

  We have changed the maximum character limit of components such as campaign names and ad group names on Yahoo! JAPAN Ads Search Ads and Display Ads.

• 2021/08/18

  Display Ads Conversions for Autobidding changes

  Conversion settings for optimization of autobidding will become available by each campaign on Display Ads.

• 2021/08/18

  Display Ads (Auction) Custom list linked data type added

  We have added the feature to link any user identifier to the custom list of site retargeting.

• 2021/08/17

  Yahoo! JAPAN Ads API v6 release

  We will release a new version for Yahoo! JAPAN Ads API.