Yahoo! JAPAN Ads API | Developer Center

2022/03/16

Search Ads adding features on Responsive Ads for Search

Document Number: APIE-FY21-2354

Dear customers,

Thank you for using Yahoo! JAPAN Ads.
We will add some features on Responsive Ads for Search. We will end
adding new ads of Extended Text Ads in September 2022.
Please see the following details.


1. Product:
　Yahoo! JAPAN Ads Search Ads

2. Adding features on Responsive Ads for Search:
　■Overview
　　We will add the following features on Responsive Ads for Search.
　　・Ad Customizer
　　・Output actual performance values by each asset (title, description)
　　　on the performance report and on the Campaign Management Tool
　　We will make another announcement once details are decided.

　■Schedule:
　　Summer 2022
　　*More details will be announced later.
　　*Schedule may change without prior notice.

3. Ending Extended Text Ads:
　■Overview:
　　We will end adding new ads of Extended Text Ads.
　　Use Responsive Ads for Search after the ending.

　Learn more about Responsive Ads for Search on the following help page.
　What is Responsive Ads for Search　

　■Schedule:
　　End of September, 2022　
　　*More details will be announced later.
　　*Schedule may change without prior notice.

　■Remarks:
　　・The ad delivery of Extended Text Ads added before the ending will
　　　continue.
　　・Following features of Extended Text Ads can be used even after
　　　adding ads ends.
　　　- Output actual performance values on the performance report and
　　　　on the analytics
　　　- Change Ad Display Settings On or Off


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team