Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2022/03/14

  Ad Insertion Rules update

  We will revise Yahoo! JAPAN Ads "Ad Insertion Rules."

• 2022/03/10

  Display Ads item names related to delivery settings change and previous indexes end

  We changed column names that indicate ad delivery settings for Display Ads. Additionally, we removed previous metrics such as "Impressions (previous)."

• 2022/03/04

  Search Ads New format of Ad Display Options released and auto migration schedule

  We have started the new format of Ad Display Options as previously announced in "Search Ads New format of Ad Display Options updates (Document Number: APIE-FY21-2341)."

• 2022/02/24

  Search Ads Search query data change and closing some data

  We will change how the search query data shows for Search Ads. A part of the provision of past data will also close.

• 2022/02/21

  Search Ads New format of Ad Display Options updates

  We have decided the release schedule of new ad display options as previously announced in "Search Ads New format of Ad Display Options (Document Number: MSCE-FY21-2303)".

• 2022/02/17

  Display Ads (Auction) Converting feature to Final URL format

  We will provide a feature to convert ads in destination URL format (old) to final URL format.

• 2022/02/01

  Target product expansion of removing ads based on user opinions

  We have been removing ads with negative feedback from the users since January 2021 to improve the quality of advertisements and protect the users.

• 2022/01/26

  Display Ads (Auction) Loading ads on Timeline change

  We have changed the ad loading timing in the timeline for Display Ads (Auction).

• 2022/01/26

  Change of Age Targeting features on Display Ads

  There will be an age group change made to age targeting features of Display Ads.

• 2022/01/26

  Display Ads reporting item "Ad Delivery URL" change

  There will be a change made to the display format of the reporting item "ad delivery URL" on Display Ads.