Yahoo! JAPAN Ads API | Developer Center

2022/03/24

Display Ads (Auction) Web conversion tracking test

■Update
March 24, 2022: The test has started.
March 15, 2022: Announced this information.
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Document Number: APIE-FY21-2358


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will conduct a test of web conversion tracking on Display Ads (Auction).
Please see the following details.


1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Date:
　Started from March 23, 2022 (Wed)

3. Overview:
　To improve the tracking accuracy of ads such as web conversions, we
　will test the following contents.

　・Testing target
　　Ads delivered with an account that corresponds to both of the
　　following:
　　- Ads for which "Set" is selected in the auto-tagging settings
　　- Complementary feature tag or the renewal version conversion tag
　　　is installed on the site to be advertised

　・Contents to be tested:
　　For some ads delivered by the preceding account, we will add the
　　parameter "yj_r" when clicking the ad.
　　The amount of data added is about 10 characters.
　　We will also add the cookie "yjr_yjad" to the 1st party cookie of
　　the site transitioned from the ad with the above parameters added.
　　The amount of data added is about 20 characters.

4. Remarks
　・This test will have no impact on ad delivery.
　　No impact on your ad performance data such as conversions.

　・We cannot disclose which ads will be tested.

　・Only some ads are subject for this test.
　　We will inform you again when this measure will be implemented to
　　all Display Ads.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team