Yahoo! JAPAN Ads API | Developer Center

2022/03/16

Attribution model comparison report starts

■Update:
March 16, 2022: Updated some information after the release completed.
March 2, 2022: Announced the release information.
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Document Number: APIE-FY21-2349


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We provided the new "attribution model comparison report."
Please see the following details.


1. Product:
　Yahoo! JAPAN Ads Display Ads
　Yahoo! JAPAN Ads Search Ads (for users of MCC account)

2. Date:
　March 16, 2022 (Wed)

3. Overview:
　We provided a new "attribution model comparison report."
　
　The attribution model comparison report will provide visibility to
　the credits of campaigns and ad groups that have contacted users to
　conversions that occur under your account.
　Using credits data will help optimize budget allocation across
　multiple campaigns and ad groups.

　Select two models from the following attribution models to compare
　credits for conversions by campaign or ad group.
　・Last touch: It gives all credit to the last-interacted ad.
　・First touch: It gives all credit to the first-interacted ad.
　・Linear: It distributes the credit for the conversion equally across
　　　　all ad interactions.
　・Position-based: It gives 40% of the credit to both the first and
　　　　last ad interactions, with the remaining 20% spread out across
　　　　other ad interactions.

　*When using MCC account, you can select the account tracking
　conversions and the account included in path from the accounts of
　Display Ads and Search Ads.

4.Yahoo! JAPAN Ads Display Ads API:
　It will become available on Yahoo! JAPAN Ads API next version.
　Please wait for further announcements regarding details.
　
5. Remarks
　More details of the reports and how to use are described in the
　document (PDF).


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team