Yahoo! JAPAN Ads API | Developer Center

2022/03/25

Change of Age Targeting features and system maintenance on Display Ads

Document Number: APIE-FY21-2362


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will provide some changes on age groups for age targeting feature
of Display Ads as previously announced in "Change of Age Targeting
features (Document Number: APIE-FY21-2322)."
A system maintenance is scheduled due to this change.
Please see the following details.


■ Changes:
1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)
　Yahoo! JAPAN Ads Display Ads (Guaranteed)

2. Schedule:
　April 4, 2022 (Mon)
　*The schedule is subject to change.

3. Overview:
　From April 2022, the definition of adult age will be changed to
　"18 years old."
　Along with this change, we will change some of the age groups in age
　targeting as follows.
　<Before> 15-19
　<After> 18-19

　・After this change, the performance report with the previous age
　groups (15-19) will become unavailable.
　When you need a report for the age group before the change, get the
　report before change implementation date.

　・See the previous announcement for more detail about the change of
　age groups.　

4.Yahoo! JAPAN Ads Display Ads API:
　After the implementation, with all versions including v7, if you
　specify "GT_RANGE15_19," the target will be 18-19.
　
　On the next version v8, "GT_RANGE15_19" will be abolished and
　"GT_RANGE18_19" will be newly established in the AGE setting value.

5. Remarks:
　・Age groups on importing file will have some change.
　When you use the importing feature on the Campaign Management Tool
　and Campaign Editor, download the latest data of added ads.

■ System maintenance
1. Maintenance schedule:
　From 7 pm to 10 pm, April 4, 2022 (Mon) JST
　*Schedule may change without prior notice.

2. Impact:
　During the system maintenance, the operation for AdGroupTargetService
　including age targeting is not available.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team