Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2022/03/30

  Display Ads (Auction) Geo Targeting enhancement

  We will provide a new option to specify the target locations on geo targeting of Display Ads (Auction).

• 2022/03/25

  Change of Age Targeting features and system maintenance on Display Ads

  We will provide some changes on age groups for age targeting feature of Display Ads as previously announced in "Change of Age Targeting features (Document Number: APIE-FY21-2322)."

• 2022/03/24

  Display Ads (Auction) Web conversion tracking test

  We will conduct a test of web conversion tracking on Display Ads (Auction).

• 2022/03/18

  New help pages of Advertising Data Usage Standards

  We opened the help pages of Advertising Data Usage Standards.

• 2022/03/17

  Scheduled change of Master Terms and Conditions

  We will make some update to the “Master Terms and Conditions.”

• 2022/03/16

  Attribution model comparison report starts

  We provide the new "attribution model comparison report."

• 2022/03/16

  Search Ads adding features on Responsive Ads for Search

  We will add some features on Responsive Ads for Search. We will end adding new ads of Extended Text Ads in September 2022.

• 2022/03/14

  Ad Insertion Rules update

  We will revise Yahoo! JAPAN Ads "Ad Insertion Rules."

• 2022/03/10

  Display Ads item names related to delivery settings change and previous indexes end

  We changed column names that indicate ad delivery settings for Display Ads. Additionally, we removed previous metrics such as "Impressions (previous)."

• 2022/03/04

  Search Ads New format of Ad Display Options released and auto migration schedule

  We have started the new format of Ad Display Options as previously announced in "Search Ads New format of Ad Display Options updates (Document Number: APIE-FY21-2341)."