Yahoo! JAPAN Ads API | Developer Center
日本語Announcement
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2025/11/06
Search Ads: Launch of conversion API
We have launched the conversion API for Search Ads.
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2025/11/06
Termination of the legacy conversion tracking tag and site retargeting tag system
We have terminated the legacy conversion tracking tag and site retargeting tag system.
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2025/11/05
Yahoo! JAPAN Ads: Remove automatic payment settings for long-term payment failures
We will remove automatic credit card payments that have been failing long-term.
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2025/11/05
Yahoo! JAPAN Ads Roadmap documents for the second half of FY2025
We have released the roadmap documents for Search Ads and Display Ads for the second half of FY2025.
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2025/10/30
Display Ads (Auction): SKAdNetwork feature update
We have added new features for the iOS app SKAdNetwork.
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2025/10/29
Yahoo! JAPAN Ads: System maintenance notification scheduled for November 15, 2025
We have scheduled a system maintenance for Search Ads, Search Ads (Shopping), and Branding Search Ads.
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2025/10/28
Search Ads: Adding quick link assets to the evaluation metric "Ad strength"
We have added quick link assets to the evaluation metric "Ad strength."
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2025/10/24
Display Ads: Feature improvements for customer data audience lists
We have made improvements related to the audience lists for customer data (customer data list).
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2025/10/23
Search Ads: Launch of modeled conversions
We have launched “modeled conversions” for Search Ads conversion tracking.
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2025/10/23
Display Ads: Audience list targeting adding shared audience lists category
We have added the "Puzzle games" category to the shared audience list.