Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2025/03/06

  Display Ads (Auction): Adding features for the campaign goal "Gain friends" ads

  We have added features in the ads for the campaign goal "Gain friends."

• 2025/03/06

  Display Ads (Auction): Update OS versions in device targeting

  We made updates to the OS version range you can specify when selecting smartphones and tablets for device targeting.

• 2025/03/06

  Display Ads (Auction): Shared budgets will be available

  We will launch a feature that allows you to share the daily budget among multiple campaigns.

• 2025/03/06

  Yahoo! JAPAN Ads: Yahoo! JAPAN Ads Script releases new runtime and closes the previous version

  We released a new runtime (V202503) for Yahoo! JAPAN Ads Script. The previous runtime version (V202406) will close..

• 2025/03/04

  Display Ads (Auction): Adding URL to the audience list "Advanced segments"

  You will be able to add URLs in the audience list "Advanced segments" for Yahoo! JAPAN Ads Display Ads (Auction).

• 2025/03/03

  Termination of the legacy conversion tracking tag and site retargeting tag system

  We terminate the legacy conversion tracking tag and site retargeting tag system.

• 2025/02/27

  Display Ads: Change review start timing of images and videos

  Display Ads changed the start timing of the review process for images and videos.

• 2025/02/27

  Display Ads: Changes to audience list targeting

  We added categories to the share audience list of audience list targeting.

• 2025/02/26

  Display Ads (Auction): Enhancements of site retargeting feature

  We will implement feature enhancements in site retargeting using IP address information from SoftBank devices.

• 2025/02/25

  Search Ads: Favicon assets will be available

  We will launch "favicon assets" which shows a logo in the Search Ad that will indicate the content of your site.