Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2024/12/18

  Display Ads (Auction): Enhancement of the placement targeting

  In the placement targeting, we will make enhancements such as changes and additions to the placement URLs.Use of image-generative AI

• 2024/12/12

  Error notifications through email for Yahoo! JAPAN Ads Scripts

  We will start sending error notifications through email.

• 2024/12/12

  Display Ads: Specification changes for adding ads

  We have changed some specifications for adding ads.

• 2024/12/12

  Display Ads: Linkage of app conversion values will be available

  You will be able to see the "Conv. value" received within the app in the Campaign Management Tool and performance reports.

• 2024/12/05

  Yahoo! JAPAN Ads Script releases new runtime and closes the previous version

  We will release a new runtime (V202501) for Yahoo! JAPAN Ads Script.

• 2024/11/26

  Search Ads: Changes to the metrics used to calculate the factors of auction rank

  To improve ad relevance, we will review the metrics used to calculate auction rank factors. We will also disclose the factors that are important or have no impact on improving ad quality.

• 2024/11/26

  Display Ads (Auction): We started delivering responsive (video) for Gain Friends Ads

  Responsive (video) is now available for Display Ads (Auction) Gain Friends Ads.

• 2024/11/21

  Termination of the legacy conversion tracking tag and site retargeting tag system

  We will terminate the legacy conversion tracking tag and site retargeting tag system.

• 2024/11/21

  Search Ads: Adding supported symbol types for ad

  We will support three new symbols and add a new symbol type "Hyphen/equals."

• 2024/11/18

  Search Ads: Spelling correction for search query reports and negative keywords

  In the search query report and negative keyword registration, obvious typos and omissions are corrected and consolidated into appropriate search queries.