Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2022/12/01

  Search Ads Dynamic Ads for Search Close of the previous page feed

  A new page feed format is available in Search Ads API on July 27, 2022 (Wed). The services including closing "reference" in the previous page feed are changed.

• 2022/11/25

  Display Ads (Auction) Additional campaign goals for Brand Panel for Smartphone and Prime Cover

  Display Ads (Auction) campaign goals "Conversion," "App promotion," "Website traffic," "Video view," and "PayPay Gift" became available for ad placements on Yahoo! JAPAN Brand Panel for Smartphone and Yahoo! JAPAN News Prime Cover.

• 2022/11/24

  Year-end and New Year's holidays

  Yahoo! JAPAN Ads support will be closed during the year-end of 2022 and the new year of 2023.

• 2022/11/22

  Display Ads (Auction) Audience list for app users and conversion tracking for app event

  On Display Ads (Auction), we have released the audience list specifically for app users and add the conversion tracking feature for app events other than install.

• 2022/11/17

  Search Ads New autobidding type "Maximize conversion value"

  A new autobidding type "Maximize conversion value" became available.

• 2022/11/04

  Search Ads The specification changes for operation history

  We made the following changes to the operation history of AuditLogService.

• 2022/11/01

  Display Ads (Auction) Completed automatic converting of ads for the destination URL format

  Closed "Destination URL" format. Ads in the destination URL format will be discontinued sequentially after this change release.

• 2022/10/26

  Display Ads (Auction) Rename bid strategy

  We made the following changes to the description of some bidding strategies.

• 2022/10/24

  Display Ads (Auction) Release of Responsive Ads for Display

  We have released “Responsive Ads for Display” that the system automatically selects and delivers multiple added images, descriptions, and other elements in responsive ads (images).

• 2022/10/20

  Renewal of the Campaign Management Tool for Search Ads

  We will renew the Campaign Management Tool for Search Ads in stages by the end of FY2023.