Schedule of a new page feed in Dynamic Ads for Search on Search Ads

Document Number: APIE-FY22-2257

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will release a new page feed format in Dynamic Ads for Search on
Search Ads as previously announced in "Search Ads Dynamic Ads for
Search New page feed (Document Number: APIE-FY22-2211)."
Please see the following detailed schedule and features.

This release applies only to the campaigns in Dynamic Ads for Search
specifying either "Page feed," or "Entire domain and page feed."
It doesn't affect the standard campaigns, app download campaigns, and
the campaigns in Dynamic Ads for Search specifying "Entire domain."

1. Product:
 Yahoo! JAPAN Ads Search Ads

2. Schedule
 We will perform the migration of page feeds to a new format from the
 previous format in the following steps:
 We will inform you of more details and schedules once they become
 available.
 This date is subject to change.

 Release of page feed in a new format: July 27, 2022
 ・In the Campaign Management Tool, new and previous tabs in "Page
  feeds" under "Tools" will be added.
 ・The new creation of page feeds in the previous format will no
  longer be available.

 Perform the automatic migration from the previous format to the new
 format: Middle of August to middle of September 2022
 ・You can't upload page feeds in the previous format after starting
  the automatic migration.
 ・The automatic migration will be performed sequentially.
  You will temporally see the campaigns in both the previous and the
  new page feed during automatic migration, but it won't affect ad
  delivery.
 ・Page feed names, review status, campaign settings, etc. in the
  previous format will automatically copy to a new format. You will
  see these as new page feeds in a tab of the new format.

 Stop ad delivery of the previous format: Sequentially after
 automatic migration is completed
 ・If the campaigns are in the page feeds in the previous format,
  ad delivery sequentially stops by the system. It won't affect ad
  delivery, because it will be done after the automatic migration to
  the new format is complete. We will make another announcement
  regarding the details of the suspension.
 ・After the middle of September, only the new page feed format will
  be available for campaigns.
  
 After October 2022: End of previous format tab

3. Impact and schedule on Yahoo! JAPAN Ads Search Ads API:
 In Search Ads API, we will perform the migration of page feeds to a
 new format from the previous format as the following schedule:
 This date is subject to change.

 ■Release of page feed in a new format: July 27, 2022:
 Page feeds in the new format will become available on the following
 services that have already been released in Search Ads API v8.

 Product
  PageFeedAssetSetService
  PageFeedAssetService
  CampaignService
  AuditLogService

 *You can still use the page feeds in the previous format in Search
 Ads API from July 27 until the automatic migration to the new format
 is completed which is scheduled for the middle of September.

 ■Page feeds in the previous format will no longer be available:
 Middle of September 2022
 Relating services such as "PageFeed ItemService" of the previous
 page feeds in Search Ads will no longer be available.
 You can still refer to the previous format even after becoming
 unavailable. We will announce when the reference will be unavailable.

4. Benefits of using the new format:
 In page feeds in the new format, the maximum limit of page feeds
 data to be added expands.
 
 (Before)
 The maximum number of page feeds to be added:
  60 items per account together with the data assignment list
 The maximum number of page URLs:
  5 million items per account, including data assignment lists and
  ad display options

 (After)
 The maximum number of page feeds to be added:
  60 items per account in page feed only
 The maximum number of page URLs:
  5 million items in page URLs alone per account
                               
If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN Ads API support team