Yahoo! JAPAN Ads API | Developer Center

2022/06/30

Display Ads (Auction) SKAdNetwork feature update

Update
June 30, 2022: This change has been released.
June 21, 2022: Announced this information.

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Document Number: MSCE-FY22-2249

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

SKAdNetwork measuring of view through conversion tracking became
available on Display Ads (Auction).

In addition, we added the ad measurement tools that support
SKAdNetwork measurement.
Please see the following details.

1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Tracking view through conversion by SKAdNetwork:
　(1) Schedule:
　　To be implemented sequentially from the end of June, 2022

　(2) Overview:
　　We have supported SKAdNetwork measuring of view through conversion
　　tracking.
　　This makes it possible to measure iOS app installations resulting
　　from the display of ads (impressions).

3. Adding ad measurement tools that allow SKAdNetwork measurement
　(1) Date:
　　June 29, 2022 (Wed)

　(2) Overview:
　　We added the following to the ad measurement tools that support
　　SKAdNetwork measurement.
　　・Branch Universal Ads (Branch Metrics)
　　・Kochava (Kochava)
　　　*Tool provider names are in parentheses

4. Remarks
　・This date is subject to change.
　・See the following help page for more about SKAdNetwork measurement.
　　SKAdNetwork measurement support for iOS app
　・Download the document from the release note to learn more details.
　　[Yahoo! JAPAN Ads] Display Ads (Auction) SKAdNetwork feature update

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team