Yahoo! JAPAN Ads API | Developer Center

2022/06/15

Display Ads (Auction) Automatic converting of ads for the destination URL format end

Update
June 15, 2022: Started the automatic apply of destination URL format.
May 11, 2022: Announced this information.

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Document Number: APIE-FY22-2219

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will perform the automatic converting of ads for the end of
destination URL format on Display Ads (Auction).
Please see the following details.

1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Overview:
　Before the destination URL format ends on Display Ads (Auction),
　we will perform the automatic converting of ads in the destination
　URL format. Ads will change to the final URL format by automatic
　converting.

3. Impact:
　Following impacts are expected.
　・Our system may crawl customer's website.
　・When you set a tracking URL or custom parameter for upper layer
　(account, campaign, ad group) of the ad, the setting for upper layer
　made after the automatic converting will become effective. You
　can't specify the timing when the setting will be effective.

　If you do not want the system to crawl the website, or if you have
　set the tracking URL, etc. in the upper layer, perform the
　converting manually by yourself before the automatic converting.

　The converting feature available on the Campaign Management Tool is
　described on the following pages.
　Apply final URL format
　Apply final URL format (cross accounts)

4. Subject account and schedule:
　Ads in the destination URL format under the account that has one or
　more impressions after January 2021 will be subject to automatic
　converting.

　Depending on the settings of ads, the converting is scheduled as
　follows.
　・Sequentially start from June 15, 2022 (until the end of June)
　　Accounts where only ads with the same domains of the destination
　　URL and display URL are added

　・Sequentially start from early July, 2022 (until early September)
　　Accounts that contain ads with different domains for the
　　destination URL and display URL

　*This date is subject to change.
　*You can't specify the timing of converting.

5. Automatic converting:
　The converting method differs depending on the ad type and the
　status of domain match of the URL set in the ad.
　Note that the delivery of an ad that fails in the automatic converting
　will not stop immediately. Such ads will continue to be delivered in
　the destination URL format, but because delivery will stop after
　November 2022, convert them by yourself until the end of October
　2022.

　More details and precautions are described in the release notes.

6. End of ads in the destination URL format:
　The editorial status for ads in the destination URL format at the
　end of October 2022 will change to "declined" from November 2022.

　The ad delivery will stop for these ads because of this change.
　Convert your ads to the final URL format by the end of October 2022
　if you want to continue ad delivery.
　Because the status of ads will change to "disapproved," you will
　receive email notification by account.

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN Ads API support team