Yahoo! JAPAN Ads API | Developer Center

2022/06/09

Display Ads reporting duration expand for Performance data

Update
June 9, 2022: Updated the description of the reach report in "5. Remarks."
May 12, 2022: Announced this information.

------------------

Document Number: APIE-FY22-2221

Dear customers,

Thank you for using Yahoo! JAPAN Ads.
We expanded the reporting duration for Display Ads Performance data.
Please see the following details.

1. Product:
　Yahoo! JAPAN Ads Display Ads

2. Date:
　May 11, 2022 (Wed)

3. Overview:
　We expanded the reporting duration for Display Ads Performance data.
　[Before] Within past 25 months
　[After] Within past 37 months

4. Yahoo! JAPAN Ads Display Ads API:
　Yahoo! JAPAN Ads Display Ads API supports this enhancement
　as follows.
　・Effected version:
　　　v8
　　　*Check the v8 release information announced separately.
　・Change:
　　The available duration to be specified on ReportDefinitionService
　　changes to the past 37 months.

5. Remarks:
　・Following views and reports are out of scope of this enhancement.
　　These have the data within past 25 months as before.
　　- Performance data on the list views on the Campaign Management
　　Tool
　　- Conversion path report
　　- Cross-campaign reach report
　　- Attribution model comparison report
　　- Brand tracking report
　・For some items reported, the available reporting duration differs.
　　Even if the target items are included in the performance report,
　　it can be specified as the reporting duration within the past
　　37 months, but the actual value other than the duration cannot
　　be acquired. Learn more on the following help page.
　　Available reporting duration for each item
　・When specifying "Full year (GUARANTEED_CAMPAIGN_PERIOD)"
　　for the reporting duration for the reach report, the data for the past 25
　　months had been aggregated in the past. However, after June 8, 2022,
　　the data will be aggregated for the past 37 months.

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team