Yahoo! JAPAN Ads API | Developer Center
日本語2022/10/04
Display Ads (Auction) Start of A/B feature test
Update
- October 3, 2022: This feature has been released.
- September 20, 2022: Announced this information.
Product
Yahoo! JAPAN Ads Display Ads (Auction)
Schedule
October 3, 2022 (Mon)
Overview
We will release the A/B testing feature available in the Campaign Management Tool.
In the A/B test for Display Ads (Auction), the selected two campaigns are split and ads under the two campaigns are delivered with equal opportunities.
You can find the most effective ad expressions and settings through tests that compare creatives, such as images and texts, biddings, and settings. The maximum test duration is 90 days.
For details, download the following PDF document.
Notes
Check your campaign settings, budget, and account balance in advance of the testing and make adjustments as necessary. If there are any problems with delivery settings or budget, you may not get the results you want from the test.
You can't change the campaign goals once they are set. To make changes, delete the test and create a new one.
Remarks
More details are described in the following document.