Yahoo! JAPAN Ads API | Developer Center

2022/09/01

Partial changes in the restrictions on expressions in responsive ads

Update

September 1, 2022: Modified the content.
　[Before change]: *1 Name of the advertiser, alcoholic beverages (for example,
　text stating that "Alcoholic beverages are only for those over 20 years old,") etc.
　[After change]: *1 Alcoholic beverages (for example, text stating that "Alcoholic
　beverages are only for those over 20 years old,") etc.

August 30, 2022: Announced this information.

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Document Number: APIE-FY22-2312

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will change the display area of the required information for
responsive images and responsive videos in Display Ads.
Please see the following details.
　　　　　　　　　　　　　　　　
1. Product:
　Display Ads (Auction)
　・Responsive (video)
　・Responsive (image)

2. Schedule:
　Starts from the reviews on October 24, 2022 (Mon)
　*The date is subject to change

3. Changes:
　For ads such as responsive ads that have multiple elements
　(image, video, title, description) that are part of the ad, the
　display area of the required information (for example,
　"18 prohibited") specified in the ad will be changed from
　"image/thumbnail or title" to "image/thumbnail."

　The following remarks will be added to the guideline.

　Responsive video:
　Remarks
　・An "Information Icon" is displayed in one of the four corners of
　　the ad.
　・This icon is automatically added to ads delivered by Yahoo! JAPAN.
　　You do not need to include this icon in the ads (image and video).
　・Be sure to indicate the required items described in the
　　"Restrictions on Expressions in Advertisements" section in Chapter
　　 9 of the "Yahoo! JAPAN Advertisement Editorial Guidelines"(*1)
　　in the video thumbnail image. (Avoid the Information Icon area.)
　・Learn more on the help page.
　*1 Alcoholic beverages (for example, text stating that "Alcoholic
　beverages are only for those over 20 years old,") etc.

　Responsive image:
　Remarks
　・An "Information Icon" is displayed in one of the four corners of
　　the ad.
　・This icon is automatically added to ads delivered by Yahoo! JAPAN.
　　You do not need to include this icon in the ad image.
　・Avoid placing the required items described in the "Restrictions on
　　Expressions in Advertisements" section in Chapter 9 of the "Yahoo!
　　JAPAN Advertisement Editorial Guidelines"(*1) in the Information
　　Icon area. 　
　・Learn more on the help page.
　*1 Alcoholic beverages (for example, text stating that "Alcoholic
　beverages are only for those over 20 years old,") etc.

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN Ads API support team