Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2023/01/18

  Yahoo! JAPAN Ads API Webinar information

  We will hold a “Yahoo! JAPAN Ads API Webinar” for our API partners.

• 2023/01/17

  Yahoo! JAPAN Ads API v10 release

  We will support Display Ads Audience Discovery (Yahoo! Audience Discovery) and interface unification.

• 2023/01/13

  Updated: Display Ads Partial changes in conversion tracking

  We reviewed our conversion tracking based on Yahoo! JAPAN’s privacy measures and the results of third-party vendors surveys.

• 2023/01/12

  Updated: Display Ads (Auction) End of audience list (rule) and migration

  Audience list (rule) of Display Ads (Auction) is scheduled to be closed. Therefore, using audience lists (rule) need to be migrated to the lists with list types either “website visitors” or “app users.”

• 2022/12/15

  Yahoo! JAPAN Ads Yahoo! JAPAN Business ID downloads are now available

  You can now download information on Yahoo JAPAN Ads accounts and the accounts associated with Yahoo! JAPAN Business ID from the Campaign Management Tool.

• 2022/12/15

  Updated: Display Ads Release of new audience list and end of current audience list (custom)

  Yahoo! JAPAN Ads Display Ads will start offering new audience lists and end offering audience lists (custom).

• 2022/12/06

  Change in Advertisement Editorial Guidelines and Account Review Guidelines (Effective on February 21, 2023)

  We will change our Advertising Editorial Guidelines and Account Review Guidelines.

• 2022/12/01

  Search Ads Dynamic Ads for Search Close of the previous page feed

  A new page feed format is available in Search Ads API on July 27, 2022 (Wed). The services including closing "reference" in the previous page feed are changed.

• 2022/11/25

  Display Ads (Auction) Additional campaign goals for Brand Panel for Smartphone and Prime Cover

  Display Ads (Auction) campaign goals "Conversion," "App promotion," "Website traffic," "Video view," and "PayPay Gift" became available for ad placements on Yahoo! JAPAN Brand Panel for Smartphone and Yahoo! JAPAN News Prime Cover.

• 2022/11/24

  Year-end and New Year's holidays

  Yahoo! JAPAN Ads support will be closed during the year-end of 2022 and the new year of 2023.