Yahoo! JAPAN Ads API | Developer Center

2023/06/29

Display Ads (Auction) Responsive Ads for Display reports available for title and description

Updates

June 29, 2023: Updated the information after the release completed.
June 14, 2023: Announced this information.

Products

Yahoo! JAPAN Ads Display Ads (Auction)

Tools

Campaign Management Tool

Date

June 28, 2023

Summary

Performance results per media (image) is available on performance reports of Responsive Ads for Display. After the release, you can check the results for titles and descriptions.

[Reporting sample of Responsive Ads for Display with Image 2,title 2,description 1 added]

This will allow you to find the high ad performance combination of assets you have set for Responsive Ads for Display.
Use the performance report to improve your ad performance for Responsive Ads for Display.

To check the performance per combination of asset, add the following output items to your performance report.

• "Media ID" or "Media name"

• "Title"

• "Description1"

Yahoo! JAPAN Ads Display Ads API

All available versions (v8 to v11) do not support this release.
This feature is planned to be supported in the next version of v11 or later.
We will make another announcement once the schedule and details have been decided about the next version.

Comments

• Performance results for titles and descriptions are available from the data after April 12, 2023. The total values for "Title" and "Description 1" as the same as previous reports will appear for the data before April 11, 2023.
  When you add items "Title" and "Description 1" and download the data for a period including April 12 and before, the output format will differ before and after April 12.

• When you don't add items "Media ID," "Title," and "Description 1" to your performance report, the total value will appear as it did in the previous reports.

• When using the performance report for Responsive Ads for Display, be aware of the following points as well as for responsive ads.
  ・Results for all combination of assets that have ad delivery results including those deleted will be reported on the performance report.
  ・When the same value (content) as the deleted asset is added and delivered, the results will appear in the same row on the performance report.