Yahoo! JAPAN Ads API | Developer Center

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2023/07/10

Search Ads Adding decision factors for "Broad match"

Updates

  • July 10, 2023　Decision factors are reflected to all keywords.
  • June 29, 2023　Announced this information.

Product

Yahoo! JAPAN Ads Search Ads

Date

Reflected to all keywords by early July, 2023.

Summary

We added the following ad delivery decision factors for match types broad match.
  • ・Content of landing page
  • ・Other keywords in the same ad group
A more accurate ad delivery with the advantages of the broad match that can appeal to many users will become available.

Example: The keyword "青梅 (Ome)" have different intentions for the search users.
  • ・The area name (such as Ome city in Tokyo)
  • ・The food (such as the fruit plum, or the ingredient for plum wine)
Even in this case, we will deliver ads that consider the user's search intent by including the content of the landing page together with the user's past search behavior that was used for broad match.

Comments

  • ・This decision factor is added to all keywords added for broad match. We will not disclose the keywords that the decision factors were added.
  • ・The decision factors will not be added to match types "Exact match" and "Phrase match."
  • ・Learn more in the following help pages.
    　Match Types
    　What is broad match

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