Yahoo! JAPAN Ads API | Developer Center

2023/07/27

Display Ads (Auction) Release of Enhanced CPC

Updates

July 27, 2023: Updated the information after the release completed.
July 11, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

July 26, 2023

Summary

We have released the bid strategy "Enhanced CPC" that was offered as beta.

Enhanced CPC will automatically set bids based on the bid set manually to acquire clicks or conversions as much as possible.
You can expect to improve ad performance by applying to campaigns with Individual CPC.
Download the document to learn more.。

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Impact on Display Ads API

Enhanced CPC is available in Display Ads API v11 and after.
Learn more.