Yahoo! JAPAN Ads API | Developer Center

2023/07/03

Search Ads End of adding and editing "duration" feature on target list

Update

July 3, 2023: Changed the target list edit view because some items in the target list can't be modified when "Duration" is set. Updated the specifications for Search Ads API. See "Remarks" and "Changes on Search Ads API" for the details.
February 1, 2023: Updated this information after the release.
January 24, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Search Ads

Tools

Campaign Management Tool
Yahoo! JAPAN Ads Search Ads API

Date

January 31, 2023 (Tue)

Overview

Adding a new setting and editing existing settings on the item "duration" for target list that is used in site retargeting became unavailable due to the system change of Yahoo! JAPAN Ads Search Ads.

After the effective date, you can accumulate visit history data for a specific duration by manually switching the "open" and "close" options at "reach status" for accumulating.

Remarks

・(Updated on July 3, 2023) If you have already specified a "Duration," you can't modify the following items.
　- "Rule"
　- "Reach Status"
　- "Duration (Duration of reach status)"
　We changed these items, so you can't modify (grayed out) on June 30, 2023.
・Existing settings of "duration" will remain valid after this change (the visit history data will be accumulated during the set duration). However, editing the existing settings is unavailable.

・The set "duration" can be checked on the following views even after the effective date.
　- Edit target list view
　- Target lists view

Changes on Search Ads API

There are following impacts on Search Ads API.

■Effected version
All available versions

■Service
RetargetingListService

■Impacts:
(1) The following items are unavailable when you "add" or "set" a target list:
・ruleBaseTargetList.isDateSpecificRule
・ruleBaseTargetList.startDate
・ruleBaseTargetList.endDate

(2) In the case of DateSpecificRule = TRUE, the following items can't be changed by "set."
If a value is set, it is ignored and no error is returned. (Updated on July 3, 2023)
・ruleBaseTargetList.isAllVisitorRule
・ruleBaseTargetList.rules[]
・reachStorageStatus
・reachStorageSpan

[Remarks]
・We will add error handling in the next version. We will make another announcement once the detail has been decided.
・The default setting when creating a new target list is isDateSpecificRule=FALSE. In the case of DateSpecificRule=FALSE, the change can be made by "set" as usual.