Yahoo! JAPAN Ads API | Developer Center

2023/06/14

Display Ads (Auction) Expansion of ad delivery destinations with LINE collaboration

Update

June 14, 2023: Updated the information to announce the completion of the expansion of ad delivery destinations for LINE Family Apps and LINE Ads Network.
May 18, 2023: Updated the information to announce the completion of the expansion of ad delivery destinations to the LINE apps and the addition of the LINE Family Apps and LINE Ads Network as ad delivery destinations.
May 9, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Overview

As part of the collaboration between Yahoo! Japan Corporation and LINE Corporation, the following has been performed in Display Ads (Auction). Your ads will be delivered to a wider range of destinations, and you will have the opportunity to deliver your ads to more users.

• Expansion of ad delivery destinations to the LINE apps

• Added LINE Family Apps and LINE Ads Network as ad delivery destination

Expansion of ad delivery destinations to the LINE apps

■Date
April 2023 - gradual expansion (Completed in the middle of May 2023)

■Details
In Display Ads (Auction), you can deliver your ads to some of the ad placements on the LINE apps.
In addition to the existing ad placements, we have started delivering ads at the absolute top of the chat list, which is the most active area of the LINE service and has the most significant number of DAUs (Daily Active Users). Take advantage of this opportunity.

By using Display Ads (Auction) together with LINE Ads, you can deliver ads using data from Yahoo! JAPAN, achieving different results for the same ad placements.
To learn more, download the following document.
Download the document

Added LINE Family Apps and LINE Ads Network as ad delivery destinations

■Date
May 17, 2023 (Wed) - gradual expansion (Completed in the middle of June 2023)

■Details

We have started delivering Display Ads (Auction) on the LINE Family Apps (*1) and LINE Ads Network (*2).

*1 LINE Family Apps are applications that are linked to LINE in various fields such as communication, contents, games, tools, and media, including the camera application "LINE camera," the avatar communication application "LINE PLAY," and the game service "LINE GAME."

*2 The LINE Ads Network is a mobile ad network that can reach over 10,000 apps (*total number of apps as of August 2022).
・Major partner apps: Weather News, Cookpad, LunaLuna, etc.
・The ratio of male and female users: 53% male, 47% female

This network lets you deliver your ads to a variety of app media. You can maximize your ad performance by delivering them to the appropriate users based on your goals.