Yahoo! JAPAN Ads API | Developer Center

2025/05/08

Display Ads (Auction): Responsive (image and video) aspect ratio 3:2 will be available

Updates

May 8, 2025: The ad delivery started.
April 25, 2025: We updated the "Schedule" about the delay of ad delivery start.
April 23, 2025: The new size became available.
April 7, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

April 22, 2025
Delay of ad delivery start (updated on May 8, 2025)
Ad delivery of responsive (image) and responsive (video) with an aspect ratio of 3:2 has started.

Summary

Yahoo! JAPAN Ads Display Ads (Auction) Responsive (image and video) aspect ratio 3:2 became available.
Check the following for Ad Insertion Rules and ad place.

At the start, we will deliver to the following ad places.

• LINE App ad placements at absolute top of chat list view

*The ad places may increase in the future.

The aspect ratios, minimum pixel sizes, etc. for image are as follows.

• Aspect ratio: 3:2
• Minimum pixel size: 600 pixels x 400 pixels
• Recommended pixel size: 1200 pixels x 800 pixels

Rules other than the preceding are the same with the existing responsive (image). Learn more in the Ad Insertion Rules.
Responsive (Image) - Display Ads (Auction)

The aspect ratios, minimum pixel sizes, etc. for video are as follows.

• Aspect ratio: 3:2
• Minimum pixel size: 600 pixels x 400 pixels

Rules other than the preceding are the same with the existing responsive (video). Learn more in the Ad Insertion Rules.
Responsive (Video)

Available campaign goals are as follows.

• Conversion
• App promotion
• Website traffic
• Video view
• Brand awareness
• Gain friends
• PayPay Gift

*"PayPay Gift" is a campaign goal offered to some customers.