Yahoo! JAPAN Ads API | Developer Center

2025/04/07

Display Ads (Auction): Responsive (image and video) aspect ratio 3:2 will be available

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Schedule

April 22, 2025
*This date is subject to change.

Summary

Yahoo! JAPAN Ads Display Ads (Auction) Responsive (image and video) aspect ratio 3:2 will become available.
Check the following for Ad Insertion Rules and ad place.

At the start, we plan to deliver to the following ad places.

• LINE App ad placements at absolute top of chat list view

*The ad places may increase in the future.

The aspect ratios, minimum pixel sizes, etc. for image are as follows.

• Aspect ratio: 3:2
• Minimum pixel size: 600 pixels x 400 pixels
• Recommended pixel size: 1200 pixels x 800 pixels

Rules other than the preceding are the same with the existing responsive (image). Learn more in the Ad Insertion Rules.
Responsive (Image) - Display Ads (Auction)

The aspect ratios, minimum pixel sizes, etc. for video are as follows.

• Aspect ratio: 3:2
• Minimum pixel size: 600 pixels x 400 pixels

Rules other than the preceding are the same with the existing responsive (video). Learn more in the Ad Insertion Rules.
Responsive (Video)

Available campaign goals are as follows.

• Conversion
• App promotion
• Website traffic
• Video view
• Brand awareness
• Gain friends
• PayPay Gift

*"PayPay Gift" is a campaign goal offered to some customers.