Yahoo! JAPAN Ads API | Developer Center

2024/10/04

End of site category targeting

Updates

October 3, 2024: New setups and modifications are no longer available.
August 6, 2024: We posted this article.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Summary

Yahoo! JAPAN Ads Display Ads (Auction) will no longer provide site category targeting. The discontinuation of the service is intended to improve the situation where it is easy to get confused about how to use placement targeting, which is functionally similar, and to clarify the use of each type of targeting. We appreciate your understanding and cooperation to further improve our services.

The discontinuation will be phased in. The schedule details are as follows:

End-of-life schedule

*Dates and timings are subject to change.

Terminate the following features of site category targeting:

• New settings
• Editing existing settings
• Settings and editing by import function

* It is still possible to cancel the site category targeting.

*Detailed dates will be announced as soon as they are determined.

Terminate all site category targeting features.

• If an ad group has site category targeting, remove the site category targeting setting and change the delivery setting to off.
• The site category-targeting list screen will be hidden.
• In the Placement targeting list creation and editing screen, the site category filtering feature will no longer be available.

About alternative targeting

If you are using category targeting, consider changing your settings to one of the following:

• Placement targeting
• Content keyword targeting

Changes in Yahoo! JAPAN Ads Display Ads API

The changes to the Display Advertising API due to the discontinuation of site category targeting are as follows:

■October 3, 2024

• Applicable version:
  All available versions
• Eligible services:
  AdGroupTargetService（add、set、replace）
• Changes:
  If you make a request by specifying SITE_CATEGORY in the change targetType, the following error will be returned:

*Since it is possible to delete the site category targeting setting, it is possible to request removal.

■Scheduled for early April 2025

• Applicable versions:
  All available versions
• Applicable services:
  AdGroupTarget Service, StatsService
• Changes:
• In the AdGroupTargetService, ad groups that have a targetType of SITE_CATEGORY will be removed from the site category targeting setting. As a result, there will be no ad groups with a targetType of SITE_CATEGORY after the implementation date.
• In StatsService, data with a targetType of SITE_CATEGORY will not be available.

Comments

• The "Site category name" item in the performance report will be removed after a certain time after site category targeting is discontinued. The schedule will be announced as soon as it is decided.
• For more information on the discontinuation of site category targeting, download the following document: