Yahoo! JAPAN Ads API | Developer Center

2025/04/23

Display Ads: Emoji addition and file management specification changes

Product

Yahoo! JAPAN Ads Display Ads

Tools

• Campaign Management Tool
• Campaign Editor

Schedule

May 14, 2025
*This date is subject to change.

Summary

To support more diverse ad expressions and enhance usability, we will change as follows:

Emoji addition
Ten new emojis will be added for use in titles. Refer to the document (PDF) for the newly available emojis.
There are no changes to the usage rules.
*Emojis are unavailable for "Topics PR" products in Display Ads (Guaranteed).

Dynamic Ads for Display File management specification changes

(1) Additional character code options will be available for downloading disapproved reasons. Available character codes after the change:

• Shift_JIS
• UTF-8 (with BOM)
• UTF-16

(2) In the Campaign Editor, additional character codes and file format options will be available for downloading error information from item list files. Available character codes and file format after the change:

• Character code
  • Shift_JIS
  • UTF-8 (with BOM)
  • UTF-16
• File format
  • TSV
  • CSV

Yahoo! JAPAN Ads Display Ads API

The specification changes for the file management feature in Dynamic Ads for Display will be supported in the next version of the Display Ads API. Wait for further announcements with details.