Yahoo! JAPAN Ads API | Developer Center

2025/01/29

Display Ads (Auction): End of search keyword targeting

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Yahoo! JAPAN Ads Display Ads (Auction)

Summary

We have set a firm date for the end of search keyword targeting. There will be a migration period before the service ends. Some features will phase out. Details are as follows:
*This date is subject to change.

• February 5, 2025: We will offer a migration feature.
• Beginning of April: Creating new and modifying search keyword lists will end. Review will stop.
• Beginning of July: Automatic migration
  *After the automatic migration, we plan to stop delivering ads using search keyword targeting and close the search keyword lists view. Wait for further announcements with detailed schedules.

Migration features

After the search keyword targeting ends, you can use a similar targeting of the audience list targeting, audience list "Advanced segment" ("Advanced segment" list).
*See the following for details.
Audience list targeting

We will offer a migration feature before the end of the service to support a smooth transition to audience list targeting.
You can automatically create "advanced segment" lists by selecting the list to migrate in the search keyword list view. The migration is complete by applying the "advanced segment" list to the ad group.

Use the migration feature to automatically create an optimized "advanced segment" list. This will ensure a smooth transition. Consider migrating as soon as possible.

*Once the migration feature is available, you can check the creation status of lists for migration in the search keyword list view.

Notes

• It may take one to two days for the user size to be reflected in the "advanced segment" list created by the migration feature. Apply the list to the ad group after confirming the user size.
• You can apply up to 10 audience lists to an ad group. If the number of lists exceeds 10, including the list created by the migration feature, you will need to make adjustments.

Comments

• Download the following document for details. The document is available in Japanese. The English version will be ready soon.
  Download document
• Learn how to use the migration feature in the help page after the release.