Yahoo! JAPAN Ads API | Developer Center

2025/05/29

Display Ads: Audience list targeting adding shared audience lists category and improve targeting accuracy

Updates

May 29, 2025: We updated the schedule of Display Ads (Guaranteed).
May 14, 2025: We updated the schedule of Display Ads (Auction).
April 22, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads

Date

• Display Ads (Auction): May 13, 2025
• Display Ads (Guaranteed): May 28, 2025

Summary

We changed the audience list targeting as follows.

Add categories to shared audience lists

Affinity - "Manga app enthusiasts" will be added to "Media, entertainment"

Improve targeting accuracy

We improved the targeting accuracy of shared audience lists. After the release date, targeting will be carried out considering information on users with similar behavioral histories to the app data held by LYC.

Note

When using a shared audience list for targeting, the ad delivery trend may change. Check the performance reports and other information after the release date and consider changing the specifications if necessary.

Comments

Learn more about the audience list targeting in the following help pages.
Audience list targeting