Yahoo! JAPAN Ads API | Developer Center

2023/05/12

Display Ads (Auction) Change the upper limit on the target CPA

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

May 11, 2023 (Thu)

Overview

We have changed the upper limit of the "Maximize conversions with target value" to be set in the autobidding "Target CPA" as follows.

（Before）　100,000 yen
（After）　1,200,000 yen

The target value can be set for industries with high CPA per conversion, allowing for a more convenient use than before.

Impact on Yahoo! JAPAN Ads Display Ads API

The impacts for Yahoo! JAPAN Ads Display Ads API are as follows:

■Effected version
　All available versions
■Services
　CampaignService（add,set）
　AdGroupService（add,set）
■Description
　The upper limit specified in targetCPA has been changed to "1,200,000."