Yahoo! JAPAN Ads API | Developer Center
日本語2025/08/29
Display Ads (Auction): End of search keyword targeting and automatic migrations
Updates
August 29, 2025: We have closed search keyword targeting and automatic migrations have ended.
July 17, 2025: Associating search keyword lists with ad groups has ended.
June 19, 2025: We announced this information.
Product
Yahoo! JAPAN Ads Display Ads (Auction)
Summary
We have closed search keyword targeting.
■Process to close
- July 16, 2025 End association of search keyword lists to ad groups. Selecting automatic migration will become unavailable. The search keyword list subject to automatic migration is fixed. *Completed
- July 22, 2025 Start automatic migration. *Completed
- August 28, 2025 After automatic migration is complete, we will close search keyword targeting. *Completed
- Spring 2026 (scheduled)
End data collection for search keyword targeting from performance reports.
Details will be announced once they are determined. The schedule is subject to change.
Customers using search keyword targeting should switch to audience list targeting. Learn more about Audience list targeting in the following help page.
Audience list targeting
Comments
Download the following document for details.
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Impacts on Yahoo! JAPAN Ads API
Yahoo! JAPAN Ads Display Ads API has made the following changes.
| Schedule | Products | Changes |
|---|---|---|
| April 10, 2025 *Changed |
SearchKeywordListService | add, set cannot be specified. |
| July 16, 2025*Changed | AdGroupTargetService | When targetType is SEARCH_TARGET, add, set (association to ad group), and replace (delete and add) cannot be specified. |
| August 28, 2025*Changed | SearchKeywordListService | get, remove cannot be specified. |
| SearchKeywordIdeaService | get cannot be specified. | |
| AdGroupTargetService | targetTypes[]: SEARCH_TARGET cannot be specified in get. targetType: SEARCH_TARGET cannot be specified in remove. |
|
| StatsService | targetTypes[]: SEARCH_TARGET cannot be specified in get. |