Yahoo! JAPAN Ads API | Developer Center

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2025/06/19

Display Ads (Auction): End of search keyword targeting and automatic migrations

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Summary

We have set a firm date for the end of search keyword targeting, including automatic migration.

■Process to close

Date and details are as follows.
*These dates are subject to change.

  • July 16, 2025 End association of search keyword lists to ad groups. Selecting automatic migration will become unavailable. The search keyword list subject to automatic migration is fixed.
  • July 22, 2025 Start automatic migration.
  • End of August 2025 After automatic migration is complete, we will close search keyword targeting.
  • Spring 2026 End data collection for search keyword targeting from performance reports.

Customers who are still using search keyword targeting should consider switching to audience list targeting as soon as possible. Learn more about migration in the following help page.
Search keyword list migration feature

■Automatic migration and ending process

Prior to the end of this service, some search keyword lists with recent delivery results will be automatically migrated. We will do the end process to search keyword lists that are not subject to automatic migration.

The automatic migration and end process is as follows. See the document in "Comments" for more details.

Type Conditions Details
Automatic migration ・Has recent delivery results.
・The audience list associated with the ad group is still within the upper limit after migration.		 Switch your search keyword list to an "advanced segments" list and set it again as audience list targeting in the same ad group. Remove the association of the search keyword list.
End process ・Has no recent delivery results.
・Does have recent delivery results but the number of audience lists in the ad group or the entire account has exceeded the limit.		 Remove the association from the ad group and then turn off the delivery setting for that ad group.

We cannot answer when the automatic migration and ending will be processed for each account. We appreciate your understanding.

Notes

  • Once search keyword targeting ends, the search keyword list view will no longer appear. Consider downloading it in advance if required.
  • Automatic migration may fail in some circumstances. Delivery settings for ad groups that fail automatic migration will be turned off. See the following document for details. (available in Japanese)

Comments

Download the following document for details. The document is available in Japanese. The English version will be ready soon.

Download PDF

Impacts on Yahoo! JAPAN Ads API

Yahoo! JAPAN Ads Display Ads API will make the following changes to all available versions. This date is subject to change.
*The changes that have been implemented are also listed.

Schedule Products Changes
April 10, 2025
*Changed		 SearchKeywordListService add, set cannot be specified.
July 16, 2025 AdGroupTargetService When targetType is SEARCH_TARGET, add, set (association to ad group), and replace (delete and add) cannot be specified.
End of August, 2025 SearchKeywordListService get, remove cannot be specified.
SearchKeywordIdeaService get cannot be specified.
AdGroupTargetService targetTypes[]: SEARCH_TARGET cannot be specified in get.
targetType: SEARCH_TARGET cannot be specified in remove.
StatsService targetTypes[]: SEARCH_TARGET cannot be specified in get.

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