Yahoo! JAPAN Ads API | Developer Center

2025/07/04

Display Ads (Auction): Official release of "Maximize viewable impressions" and change in minimum budget

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Tool

• Campaign Management Tool
• Campaign Editor
• Yahoo! JAPAN Ads Display Ads API

Date

July 3, 2025

Summary

We made the following changes to the Yahoo! JAPAN Ads Display Ads (Auction) campaigns with the goal of "Brand awareness."

■Official release of maximize viewable impressions
The bid strategy "Maximize viewable impressions," which was available as a beta version, has been officially released. We added recommendations for "Maximize viewable impressions," and this bid strategy is now included in the optimization score.

■Change in minimum budget
We lowered the minimum budget for campaigns from 50,000 JPY to 100 JPY. This change allows for more flexible budget settings, which can meet the diverse needs of advertisers.

Comments

For campaign goals and bid strategies, refer to the following help page:
Create campaigns by goal

Impact on Yahoo! JAPAN Ads Display Ads API

In Display Ads API v16, we had already added the following to RecommendationService/get, which are now available:

• Added MAXIMIZE_VIEWABLE_IMPRESSIONS to type
• Added maximizeViewableImpressions to the response