Yahoo! JAPAN Ads API | Developer Center

2025/06/12

Display Ads (Auction): Stop data connections of the "advanced segments" list with no performance

Product

• Yahoo! JAPAN Ads Display Ads (Auction)

Schedule

July 9, 2025
*This date is subject to change.

Summary

We will stop the data connection of the following audience lists used for audience list targeting. This is to improve targeting accuracy.

List type

• Advanced segments

Conditions

Preceding lists that had no performance results (impressions) in the last 100 days.

What happens

We will stop data connections of the lists that match the condition.
Lists that stop data connection will appear with a triangle icon in the Campaign Management Tool.

Frequency

After the start date, we will periodically stop data connections for lists that match the conditions.

Notes

You can't use lists that stop data connection. When you need a list with the same contents, copy the list and create a new list.
If the list is applied to an ad group, we recommend that you remove the linkage.

Comments

Learn more about the audience list targeting in the following help page.
Audience list targeting