Yahoo! JAPAN Ads API | Developer Center

日本語

2025/07/01

Search Ads: End of autobidding type "Enhanced CPC"

Updates

July 1, 2025: Enhanced CPC is no longer available.
June 19, 2025: We have ended the enhanced CPC setup and started the migration to system-driven bid strategies.
May 27, 2025: We will end the setup for enhanced CPC on June 18. The system will change "Enhanced CPC" to manual bidding "Individual CPC" by June 30, 2025, if "Enhanced CPC" remains set.
April 15, 2025: We updated the schedule and detailed information.
February 5, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Search Ads

Tool

  • Campaign Management Tool
  • Campaign Editor
  • Yahoo! JAPAN Ads Search Ads API
  • Yahoo! JAPAN Ads Script

Date

June 30, 2025

Summary

The autobidding type "Enhanced CPC" is no longer available. We've been expanding and improving autobidding types. As a result, the autobidding types "Maximize conversions" and "Maximize conversion value" are more likely to perform as well as, or better than, "Enhanced CPC" in terms of ad performance. Given this situation, we have ended the enhanced CPC.

We have migrated campaigns that were set to gEnhanced CPC h to manual bidding "Individual CPC." We have removed the enhanced CPC item from the report creation view and existing templates. Even if you create reports for the duration before the migration using existing templates, you can ft view the enhanced CPC settings.

You can change to another autobidding type yourself. Learn more.

When deciding which bid strategy to select, use the A/B test. Learn more.

We removed the following items that have already been discontinued:

  • Target Position in search results
  • Enhanced CPC (previously "Maximize conversions")

If you create a performance report, these items are shown as "Other."

Yahoo! JAPAN Ads Search Ads API

The impact on the Yahoo! JAPAN Ads Search Ads API is as follows:

Versions affected

  • All versions of Search Ads API
  • Yahoo! JAPAN Ads Script

Impact on the relevant service

In the current version, including Search Ads API v17, the discontinuation of enhanced CPC does not affect requests like "ReportDefinitionService/add" and "getReportFields," and they won ft result in errors.

Specifying the following discontinued items won ft result in an error, but the performance values will return as "0." The values for the following items will be aggregated and returned under "Other" for BID_STRATEGY_TYPE.

  • Target Position in search results
  • Enhanced CPC (previously "Maximize conversions")

■Report types

  • BID_STRATEGY
  • CAMPAIGN

■Bid strategies

  • BID_STRATEGY_TYPE>Target position in search results
  • BID_STRATEGY_TYPE>Enhanced CPC (Former: Maximize conversions)

■Return example

・Before discontinuation
　Target position in search results:100
　Enhanced CPC (Former: Maximize Conversions): 50
　Other: 20

・After Discontinuation
　Target position in search results: 0
　Enhanced CPC (Former: Maximize Conversions): 0
　Other: 170 *aggregated here

Comments

Download the following document for details.
Download document

Developer Center

Related sites: