Yahoo! JAPAN Ads API | Developer Center
日本語Announcement
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2025/04/15
Display Ads (Auction): Enhancements of site retargeting feature
We have implemented feature enhancements in site retargeting using IP address information from SoftBank devices.
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2025/04/15
Display Ads: Change in the method for determining ad delivery platforms
We will change the method for determining platforms for ad places within the LINE app and apps provided by LYC.
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2025/04/15
Search Ads: End of autobidding type "Enhanced CPC"
At the end of June 2025, we will no longer offer the autobidding type "Enhanced CPC."
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2025/04/15
Business during Golden Week 2025
Our customer support center will be closed on April 26–27,29, and May 3–6, 2025.
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2025/04/11
Display Ads (Auction): End of search keyword targeting
The search keyword targeting will end.
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2025/04/10
Display Ads (Auction): End of site category targeting
We have terminated site category targeting.
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2025/04/08
Display Ads: Format change for customer data connection
We have changed the format for connecting customer data (email addresses and phone numbers).
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2025/04/07
Display Ads (Auction): Responsive (image and video) aspect ratio 3:2 will be available
Responsive (image) and responsive (video) aspect ratio 3:2 will be available.
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2025/04/03
Search Ads: Favicon assets will be available
We have launched "favicon assets" which shows a logo in the Search Ad that will indicate the content of your site.
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2025/03/19
Display Ads (Auction): Adding URL to the audience list "Advanced segments"
You can add URLs in the audience list "Advanced segments" for Yahoo! JAPAN Ads Display Ads (Auction).