Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2025/03/19

  Display Ads (Auction): Adding URL to the audience list "Advanced segments"

  You can add URLs in the audience list "Advanced segments" for Yahoo! JAPAN Ads Display Ads (Auction).

• 2025/03/19

  Character additions and file management updates

  We have enhanced usability in Yahoo! JAPAN Ads by adding characters and making specification changes in file management, etc.

• 2025/03/19

  Search Ads: Favicon assets will be available

  We will launch "favicon assets" which shows a logo in the Search Ad that will indicate the content of your site.

• 2025/03/18

  Display Ads (Auction): Enhancements of site retargeting feature

  We will implement feature enhancements in site retargeting using IP address information from SoftBank devices.

• 2025/03/14

  Display Ads (Auction): Shared budgets will be available

  We launched a feature that allows you to share the daily budget among multiple campaigns.

• 2025/03/13

  Display Ads (Auction): End of search keyword targeting

  We have set a firm date for the end of keyword targeting.

• 2025/03/06

  Display Ads (Auction): Adding features for the campaign goal "Gain friends" ads

  We have added features in the ads for the campaign goal "Gain friends."

• 2025/03/06

  Display Ads (Auction): Update OS versions in device targeting

  We made updates to the OS version range you can specify when selecting smartphones and tablets for device targeting.

• 2025/03/06

  Yahoo! JAPAN Ads: Yahoo! JAPAN Ads Script releases new runtime and closes the previous version

  We released a new runtime (V202503) for Yahoo! JAPAN Ads Script. The previous runtime version (V202406) will close..

• 2025/03/03

  Termination of the legacy conversion tracking tag and site retargeting tag system

  We terminate the legacy conversion tracking tag and site retargeting tag system.