Yahoo! JAPAN Ads API | Developer Center
日本語Announcement
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2026/03/19
Search Ads: Adding Business name assets
A new “Business Name Asset” will be added to ad display assets for Search Ads.
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2026/03/18
Option to migrate tracking tags when connecting to Business Manager
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2026/03/18
Yahoo! JAPAN Ads: Changes to updating the primary business contact
The specification for specifying the base account when changing the contact user of an account will be updated.
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2026/03/18
Search Ads (Shopping): Adding the audience list targeting feature
We will add a new audience list targeting feature to Shopping Search Ads.
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2026/03/12
Search Ads: Add an age and gender targeting feature and rename target lists
In Search Ads, it is now possible to perform targeting by specifying age and gender. In addition, the name “Target List” has been changed to “Audience List.”
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2026/03/12
Display Ads: Changing specifications for conversion value in conversion tracking
The specifications for “Conversion value” in conversion tracking for Display Ads have been changed.
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2026/03/11
Search Ads (Shopping): Launch of autobidding feature (beta)
Search Ads (Shopping) will offer an automatic bidding feature (Beta).
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2026/03/11
Display Ads (Auction): Adding numerical metrics related to app conversions
Adding numerical metrics related to app conversions
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2026/02/27
Search Ads: Associating ad display assets to accounts
You can associate ad display assets for Search Ads at the account level.
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2026/02/26
Yahoo! JAPAN Ads API v19 release
We have released a new version of Yahoo! JAPAN Ads API.