Yahoo! JAPAN Ads API | Developer Center

2024/07/08

Display Ads (Auction): Aspect ratio 9:16 for vertical video ads

Updates

July 8, 2024:  Ad delivery started.
July 4, 2024:  Adding creatives started. We updated comments about ad trimming.
June 26, 2024: We updated the ad delivery start schedule.
June 21, 2024: We updated the minimum pixel size.
June 18, 2024: We announced this information

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

• Adding creatives start: July 3, 2024
• Ad delivery start: July 5, 2024.

Summary

We will offer an aspect ratio 9:16 vertical format for Responsive (video).
You can expect to increase ad effectiveness by delivering ads suited to the smartphone device display. 
Refer to the following details for the new aspect ratio 9:16 format.

■Ad place
Ads will be delivered to the following ad places at the start. We plan to start the ad delivery from a small volume and gradually increase.

• LINE VOOM
• LIVE News
• LINE Family Apps and LINE Ads Network

*Ad places will be added in the future.

■Ad Insertion Rules
[Video]
The video aspect ratio and minimum pixel size are as follows.

• Aspect ratio:  9:16
• Minimum pixel size: 360 pixels x 640 pixels
• File size: up to 200 MB

Other than the preceding items, the regulations are the same as the previous responsive (video).

[Video thumbnail]
Add an image with the same aspect ratio 9:16 as the video.

*Learn more after the release.
Ad Insertion Rules "Responsive (Video)" 

Comments

Ads with an aspect ratio of 9:16 may be trimmed on some LINE ad places. Do not indicate important information in the area that will be trimmed.