Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2021/01/12

  Start of removing ads based on user opinions

  We are reviewing the advertising placement standards, etc. regarding opinions received from users to improve the quality of advertisements and protect the users.

• 2021/01/07

  Start of ad review based on record of severe violations (effective from 2/8/2021)

  We have decided to start a new review process based on record of severe violations

• 2020/12/18

  Display Ads Added a new metrics "Video view through rate"

  We have added "Video view through rate" as a metrics related to videos.

• 2020/12/18

  Display Ads API Recommendations feature released

  We have released the "Recommendations" feature of Display Ads (Auction) on Yahoo! JAPAN Ads API Display Ads API.

• 2020/12/16

  Postponing Search Ads enhancement of Autobidding

  We have determined to postpone the release date of the enhancements again that were previously announced in "Postponing Search Ads enhancement of Auto bidding (Document Number: APIE-FY20-2130)."

• 2020/12/10

  New index of "Quality Index" on Search Ads added

  We have added a new index of “Quality Index.”

• 2020/12/04

  Search Ads postponing enhancement of Auto bidding

  We have determined to postpone the release date of the enhancements of Auto bidding.

• 2020/12/04

  Checking method of crawler IP address changed

  We have changed the method for checking the IP address of the crawler used for reviewing advertisers' sites.

• 2020/11/27

  Document of Yahoo! JAPAN Ads API Webinar is now available

  The English translation of the document used in our recent "Yahoo! JAPAN Ads API Webinar" is now available.

• 2020/11/27

  Schedule for the year-end and New Year holiday

  Yahoo! JAPAN office will be closed during the year-end and New Year holidays.