Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2021/01/18

  Display Ads change on campaign budget for brand awareness

  We will change the lower limit of the campaign daily budget for brand awareness.

• 2021/01/15

  New feature to associate an other company's account

  We will release the new feature that can associate with other company's accounts.

• 2021/01/12

  Postponed: Search Ads enhancement of Autobidding

  We have determined to postpone the release date of the enhancements again that were previously announced in "Postponing Search Ads enhancement of Auto bidding (Document Number: APIE-FY20-2139)."

• 2021/01/12

  Start of removing ads based on user opinions

  We are reviewing the advertising placement standards, etc. regarding opinions received from users to improve the quality of advertisements and protect the users.

• 2021/01/07

  Start of ad review based on record of severe violations (effective from 2/8/2021)

  We have decided to start a new review process based on record of severe violations

• 2020/12/18

  Display Ads Added a new metrics "Video view through rate"

  We have added "Video view through rate" as a metrics related to videos.

• 2020/12/18

  Display Ads API Recommendations feature released

  We have released the "Recommendations" feature of Display Ads (Auction) on Yahoo! JAPAN Ads API Display Ads API.

• 2020/12/16

  Postponing Search Ads enhancement of Autobidding

  We have determined to postpone the release date of the enhancements again that were previously announced in "Postponing Search Ads enhancement of Auto bidding (Document Number: APIE-FY20-2130)."

• 2020/12/10

  New index of "Quality Index" on Search Ads added

  We have added a new index of “Quality Index.”

• 2020/12/04

  Search Ads postponing enhancement of Auto bidding

  We have determined to postpone the release date of the enhancements of Auto bidding.