Yahoo! JAPAN Ads API | Developer Center

2021/05/24

Reminder: Search Ads Keyword match type change

Document Number: APIE-FY21-2150

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

The release schedule for the integration that was previously announced
in "Search Ads Keyword match type change (Document Number: APIE-FY21-2118)"
has been determined. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Search Ads

2. Schedule:
　June to July 2021
　*See more details on "4.Steps for integration:" below.
　*Schedule may change without prior notice.

3. Overview:
　"Modified Broad Match" of the match type on Search Ads will become
　out of service, and it will be integrated to "Phrase Match."
　Keywords with the match type Modified Broad Match will be delivered
　as Phrase Match keyword after the integration.
　
　We will expand the behavior of Phrase Match and remove the
　restrictions by word order of keywords.
　This change will provide flexible ad delivery for the search query.
　
　In addition to reducing the operation cost by integrating match types,
　it can be expected to improve advertising effectiveness by expanding
　Phrase Match.
　Please consider to use this new feature.

4. Steps for integration:
　There are some steps planned for the match type integration.
　The schedules of each step are as follows.
　*Schedule may change without prior notice.

　・Starts in June and to be completed in July 2021
　　Start the change that switches the behavior of Modified Broad Match
　　keyword to the behavior of Phrase Match keyword.
　　*Changes will be made in sequence.
　　*We cannot answer when the keywords of individual accounts will change.
　　*Keywords of Modified Broad Match added after this change will behave
　　as keywords of Phrase Match.

　・July 2021
　　Creating new keywords of Modified Broad Match will become unavailable.

5. Remarks:
　・Even after integration into phrase match, there will be no change
　　in the display of modified broad match keywords on the Campaign
　　Management Tool, Campaign Editor, and Yahoo! JAPAN Ads Search Ads API.
　　*Modified broad mach keywords will be displayed as follows.
　　　-Match type is "Broad Match"
　　*"BROAD" (broad match) on API
　　　-"+" (plus symbol) is added before the keyword

　・When the same keyword is set for modified broad match and phrase
　　match, the ad performance for each keyword may disperse because the
　　keywords are duplicated due to the integration into Phrase Match.
　　Check your keywords and consider organizing the keywords as necessary.
　　We recommend using Phrase Match for creating new keywords.

　・Learn more about details on the document.
　　


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team