Yahoo! JAPAN Ads API | Developer Center

2021/06/09

Yahoo! JAPAN Ads API v5 released

Document Number: APIE-FY21-2154


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

Yahoo! JAPAN Ads API new version has been released, as previously
announced in "Yahoo! JAPAN Ads API v5 release (Document Number :
APIE-FY21-2144)." Please see the following details.

Once again, thank you for using Yahoo! Ads.


1. Product:
　Yahoo! JAPAN Ads Search Ads API
　Yahoo! JAPAN Ads Display Ads API

2. Version released:
　V5

3. Effective date:
　June 8, 2021 (Tue)

4. Changes on Search Ads API:　
　■Description2 on Dynamic Ads for Search
　　"Description2" is supported on creating ads of Dynamic Ads for Search.
　　The maximum length of descriptions will expand.
　　*The change will become available on June 30, 2021.

　　Please refer to the following release note for further details.
　　Enhancements made on Search Ads Dynamic Ads for Search　　

　■Narrowing down campaigns, ad groups, and keywords based on budget
　amount and bid price.
　　-Narrowing down by campaign, budget amount
　　-Narrowing down by ad group, keyword and bid price

　■Updated the interface of "biddingStrategyType" as maintenance.
　　-BiddingStrategyService
　　-CampaignService

5. Changes on Display Ads API:
　We have postponed the release of "Brand lift survey" and "Search lift
　survey" that we previously announced in "Yahoo! JAPAN Ads API v5 release
　schedule."

　■Gets reject reasons and violation
　　When your ad is rejected by the editorial review (the review status is
　　"declined" or "removed"), you can obtain the reason for the rejection
　　and the location of the violation.

　■SKAdNetwork measurement
　　SKAdNetwork measuring of iOS apps became available on app promotion
　　campaigns of Display Ads (Auction).
　　*This feature is already available on the Campaign Management Tool.

　　See the following release note for more detail.
　　[Display Ads (Auction)] SKAdNetwork for measuring iOS app
　　
　■App installation measuring by view through conversion
　　App install (view-through conversion) measurements of users who have
　　viewed ads but have not clicked (or viewed a video) became available
　　on Display Ads (Auction).
　　*This feature is already available on the Campaign Management Tool.

　　See the following release note for more detail.
　　[Display Ads] Added functions related to measuring ad performance
　　
　■Proposals of various image sizes by Recommendation
　　Proposals of Responsive Ads for Search with various image sizes became
　　available on the Recommendations feature of Display Ads (Auction).
　　*This feature is already available on the Campaign Management Tool.

　　See the following release note for more detail.
　　[Display Ads] Responsive ads additional suggestion feature on Display Ads (Auction)
　　
　■Changes on Age Targeting report of Display Ads
　　We will change the age groups of age targeting to new groups. Along
　　with this change, we have updated reporting item names for age groups.
　　This change was applied on all available versions.
　　*We have announced this change in May 2021.

　　See the following announcement for the details.
　　Changes on Age Targeting report of Display Ads
　　
　■Maintenance release
　　System updates have been made for the following services.
　　・Following report item names changed　
　　　(Japanese) "インストリーム広告" to "インストリーム"
　　　(English) "In-stream ads" to "In-stream"

6. Remarks:
　More details are available on the release note and reference document.
　-Search Ads API
　https://ads-developers.yahoo.co.jp/developercenter/en/developers-guide/ysa-v5.html
　-Display Ads API
　https://ads-developers.yahoo.co.jp/developercenter/en/developers-guide/yda-v5.html
　-Reference
　https://ads-developers.yahoo.co.jp/reference/en/

　We will hold an online seminar to give an overview of v5 along with
　the release. See also the announcement.
　
7. Yahoo! JAPAN Ads API v3 Sunset:
　Yahoo! JAPAN Ads API v3 sunset is scheduled as follows.
　　-Deprecation Date : July 20, 2021 (Tue)
　　-End of life date: October 20, 2021 (Wed)

　Yahoo! JAPAN Ads API v2 will also end on the following scheduled date
　as previously announced in "Yahoo! JAPAN Ads API v4 released (Document
　Number: APIE-FY20-2080)."
　　-End of Life Date : July 20, 2021 (Tue)
　　*We have ended the user support for this version already.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team