Yahoo! JAPAN Ads API | Developer Center

Announcement

• 2025/07/04

  Display Ads (Auction): Official release of "Maximize viewable impressions" and change in minimum budget

  We made the changes to the Yahoo! JAPAN Ads Display Ads (Auction) campaigns with the goal of "Brand awareness."

• 2025/07/03

  Yahoo! JAPAN Ads Script releases new runtime

  We released a new runtime for Yahoo! JAPAN Ads Script.

• 2025/07/02

  Display Ads: End of previous format for customer data connection

  We have ended the use of the previous format for customer data connection.

• 2025/07/01

  Yahoo! JAPAN Ads API v17 release

  We support the removal feature of ad display assets in Search Ads and features for the campaign goal "Gain friends" in Display Ads.

• 2025/07/01

  Display Ads: Launch of the tracking tag and new conversion API

  We have launched the tracking tag and the new conversion API.

• 2025/07/01

  Search Ads: End of autobidding type "Enhanced CPC"

  We have ended the autobidding type "Enhanced CPC" on June 30, 2025.

• 2025/06/26

  Display Ads: Adding tracking URL to reports

  You will now be able to view the tracking URL in the performance report.

• 2025/06/25

  Search Ads: Removal of discontinued ad types and some keywords

  We will remove discontinued ad types and some keywords.

• 2025/06/19

  Display Ads (Auction): End of search keyword targeting and automatic migrations

  We have set a firm date for the end of search keyword targeting, including automatic migration.

• 2025/06/18

  Integrated "Business ID"

  We will shift the IDs used for Yahoo! JAPAN Ads from “Yahoo! JAPAN Business ID” to the integrated “Business ID."