Developer Center

Announcement

• 2022/05/24

  Search Ads Postponed automatic migration of the previous autobidding type

  We have determined to postpone the automatic migration that was previously announced in "Search Ads Automatic migration of the previous autobidding type (Document Number: MSCE-FY22-2222)."

• 2022/05/23

  Sign-in method for Yahoo! JAPAN Ads will change

  The sign-in method for Yahoo! JAPAN Ads will change. You will need to link your Yahoo! JAPAN Business ID with Yahoo! JAPAN ID.

• 2022/05/18

  Search Ads Automatic migration of the previous autobidding type

  We will perform automatic migration for the previous autobidding type.

• 2022/05/18

  Yahoo! JAPAN Ads API Webinar information

  We will hold a "Yahoo! JAPAN Ads API Webinar" for our API partners.

• 2022/05/17

  Yahoo! JAPAN Ads API v8 released

  We have released Yahoo! JAPAN Ads API new version, as previously announced in "Yahoo! JAPAN Ads API v8 release (Document Number: APIE-FY22-2204)."

• 2022/05/12

  System maintenance notification

  A system maintenance is scheduled.

• 2022/05/12

  Display Ads reporting duration expand for Performance data

  The reporting duration for Display Ads Performance data has expanded.

• 2022/05/11

  Search Ads Ad Display Option migration to new format and ending of previous format

  We have started the automatic migration to the new format of Ad Display Options as previously announced in "Search Ads New format of Ad Display Options released and auto migration schedule (Document Number: MSCE-FY21-2353)."

• 2022/05/11

  Display Ads (Auction) Automatic converting of ads for the destination URL format end

  We will perform the automatic converting of ads for the end of destination URL format on Display Ads (Auction).

• 2022/04/22

  Business close schedule for holiday week

  Our business will be closed during the Golden Week holidays.

• 2022/04/21

  Display Ads (Auction) End of creating and editing ads in destination URL format

  We have decided the end date of the features for creating and editing ads in destination URL format on Display Ads (Auction).

• 2022/04/19

  Yahoo! JAPAN Ads API v8 release

  We will release a new version for Yahoo! JAPAN Ads API.

• 2022/04/19

  Search Ads Ad Customizer for Responsive Ads for Search and reports by asset

  Ad Customizer for Responsive Ads for Search and reports by asset will become available on Search Ads as previously announced in "Search Ads adding features on Responsive Ads for Search (Document Number: APIE-FY21-2354)."

• 2022/04/14

  Search Ads New conversion tracking purpose and reports

  We will start to fully support new conversion tracking purpose on Search Ads. There are some feature changes such as reports in the previous format end.

• 2022/04/14

  Display Ads (Auction) Geo Targeting enhancement

  Target radius became available to specify the target location on the geo targeting feature, adding to the current specifying location names.

• 2022/04/14

  Display Ads (Auction) New tool for SKAdNetwork

  We will add a new tool that measures app installation by SKAdNetwork on Display Ads (Auction).

• 2022/04/13

  [Resolved][Issue Information] StatsService is being delayed.

  We had an issue that StatsService was delayed from around 14:00, April 13th, 2022 to around 0:00, April 14th, 2022.

• 2022/04/13

  Search Ads Dynamic Ads for Search New page feed

  We will provide Search Ads Dynamic Ads for Search page feed in a new format.

• 2022/04/12

  Account Review Guidelines released

  We have released "Yahoo! JAPAN Ads Account Review Guidelines" to ensure the quality and transparency of our ads.

• 2022/04/05

  Change of Age Targeting features and system maintenance on Display Ads completed

  We made some changes on age groups for age targeting feature of Display Ads as previously announced in "Change of Age Targeting features and system maintenance on Display Ads (Document Number: APIE-FY21-2362)."

• 2022/03/31

  Search Ads Adding factors to decide ad quality and rating elements of quality index

  We will add factors to decide ad quality and rating elements of quality index for Search Ads.

• 2022/03/31

  Editing ads in destination URL format end and converting on Display Ads (Auction)

  We will end editing ads in destination URL format on Display Ads (Auction).

• 2022/03/30

  Display Ads (Auction) Geo Targeting enhancement

  We will provide a new option to specify the target locations on geo targeting of Display Ads (Auction).

• 2022/03/25

  Change of Age Targeting features and system maintenance on Display Ads

  We will provide some changes on age groups for age targeting feature of Display Ads as previously announced in "Change of Age Targeting features (Document Number: APIE-FY21-2322)."

• 2022/03/24

  Display Ads (Auction) Web conversion tracking test

  We will conduct a test of web conversion tracking on Display Ads (Auction).

• 2022/03/18

  New help pages of Advertising Data Usage Standards

  We opened the help pages of Advertising Data Usage Standards.

• 2022/03/17

  Scheduled change of Master Terms and Conditions

  We will make some update to the “Master Terms and Conditions.”

• 2022/03/16

  Attribution model comparison report starts

  We provide the new "attribution model comparison report."

• 2022/03/16

  Search Ads adding features on Responsive Ads for Search

  We will add some features on Responsive Ads for Search. We will end adding new ads of Extended Text Ads in September 2022.

• 2022/03/14

  Ad Insertion Rules update

  We will revise Yahoo! JAPAN Ads "Ad Insertion Rules."

• 2022/03/10

  Display Ads item names related to delivery settings change and previous indexes end

  We changed column names that indicate ad delivery settings for Display Ads. Additionally, we removed previous metrics such as "Impressions (previous)."

• 2022/03/04

  Search Ads New format of Ad Display Options released and auto migration schedule

  We have started the new format of Ad Display Options as previously announced in "Search Ads New format of Ad Display Options updates (Document Number: APIE-FY21-2341)."

• 2022/02/24

  Search Ads Search query data change and closing some data

  We will change how the search query data shows for Search Ads. A part of the provision of past data will also close.

• 2022/02/21

  Search Ads New format of Ad Display Options updates

  We have decided the release schedule of new ad display options as previously announced in "Search Ads New format of Ad Display Options (Document Number: MSCE-FY21-2303)".

• 2022/02/17

  Display Ads (Auction) Converting feature to Final URL format

  We will provide a feature to convert ads in destination URL format (old) to final URL format.

• 2022/02/01

  Target product expansion of removing ads based on user opinions

  We have been removing ads with negative feedback from the users since January 2021 to improve the quality of advertisements and protect the users.

• 2022/01/26

  Display Ads (Auction) Loading ads on Timeline change

  We have changed the ad loading timing in the timeline for Display Ads (Auction).

• 2022/01/26

  Change of Age Targeting features on Display Ads

  There will be an age group change made to age targeting features of Display Ads.

• 2022/01/26

  Display Ads reporting item "Ad Delivery URL" change

  There will be a change made to the display format of the reporting item "ad delivery URL" on Display Ads.

• 2022/01/18

  Yahoo! JAPAN Ads API v7 released

  We have released Yahoo! JAPAN Ads API new version, as previously announced in "Yahoo! JAPAN Ads API v7 release (Document Number : APIE- FY21-2299)."

• 2021/12/24

  Suspending new application to Yahoo! JAPAN DMP and Behavior's successor

  We suspend the new application to Yahoo! JAPAN DMP as previously announced in "Integration of Yahoo! JAPAN DMP to Yahoo! JAPAN Ads, additional information (Document Number: APIE-FY21-2258)."

• 2021/12/16

  Display Ads Conversion path report and cross-campaign reach report change released

  We have changed and enhanced Conversion Path report and Cross-campaign Reach report as previously announced in "Display Ads Conversion path report and cross-campaign reach report change (Document Number: APIE-FY21-2279)."

• 2021/12/16

  Email address hashed with salt value end

  In the customer data and custom audience lists introduced by Display Ads (Auction), we have stopped using the email address hashed using the salt value.

• 2021/12/16

  Search Ads End of old conversion analytics for app download ads

  We ended support of the old conversion analytics method that was previously announced in "Search Ads Change of conversion analytics for app download ads released (Document Number: APIE -FY21-2286)."

• 2021/12/15

  Yahoo! JAPAN Ads API v7 release

  We will release a new version for Yahoo! JAPAN Ads API.

• 2021/12/14

  Search Ads New format of Ad Display Options

  We will provide a new format on the ad display options in spring 2022.

• 2021/12/01

  Display Ads Conversion path report and cross-campaign reach report change

  We will make some changes and enhancements to the Display Ads conversion path report and cross-campaign reach report.

• 2021/12/01

  Display Ads (Auction) additional ad places on partner sites became available

  Adding ad places on partner sites that we previously announced in "Display Ads (Auction) Additional ad places on partner sites (Document Number: APIE-FY21-2276)" completed.

• 2021/11/26

  Schedule for the year-end and New Year holiday

  Yahoo! JAPAN office will be closed during the year-end and New Year holidays.

• 2021/11/26

  Search Ads End of old conversion analytics for app download ads

  We will end support of the old conversion analytics method that is performed with external ad measurement tools.

• 2021/11/25

  Display Ads Audience management feature released

  We have released the audience management feature on Display Ads as previously announced in "Display Ads Audience management feature release (Document Number: APIE-FY21-2268)."

• 2021/11/17

  Display Ads (Auction) Additional ad places on partner sites

  We have changed the release schedule that we announced in "Additional ad places on partner sites (Document Number: APIE-FY21-2200)".

• 2021/11/11

  Display Ads (Auction) New auto bidding types released

  New auto bidding types of Display Ads (Auction) became available

• 2021/11/04

  Display Ads Audience management feature release

  Display Ads audience management feature will become available.

• 2021/10/28

  Display Ads (Auction) Ad Insertion Rules change for Responsive Ads (Image)

  Ad Insertion Rules for Responsive Ads (Image) of Display Ads (Auction) will change.

• 2021/10/28

  Change in Advertisement Editorial Guidelines

  Yahoo! JAPAN Advertisement Editorial Guidelines will be changed.

• 2021/10/27

  Display Ads (Auction) New auto bidding types release

  We will provide new auto bidding types of Display Ads (Auction).

• 2021/10/21

  Display Ads New setting items for ads and some enhancements

  We have provided new setting items on ads and implement feature enhancements as previously announced in "New setting items for ads and some enhancements (Document Number: APIE-FY21-2178)."

• 2021/10/21

  Display Ads Changes in feed items of the campaign goal "Item list promotion"

  We have changed the availability of some parameters in the feed items of the campaign goal "Item list promotion."

• 2021/10/20

  Search Ads changes on performance report

  We have changed some functions such as performance report on Search Ads.

• 2021/10/20

  Search Ads API Change on acquiring operation history

  We will change the duration in which the operation history can be acquired on Search Ads API.

• 2021/10/15

  Display Ads (Auction) ad delivery to LINE App

  We will start ad delivery of some Display Ads (Auction) to LINE App ad placements.

• 2021/10/13

  Integration of Yahoo! JAPAN DMP to Yahoo! JAPAN Ads, additional information

  We determined the application suspend date and details of integration as previously announced in "Integration of Yahoo! JAPAN DMP to Yahoo! JAPAN Ads (Document Number: APIE-FY21-2237)."

• 2021/10/05

  Display Ads Age targeting converting started

  The process of age targeting converting to new format has started on October 4, 2021 as previously announced.

• 2021/09/28

  Search Ads New auto bidding type released

  We have released new auto bidding types on Search Ads standard bidding as previously announced in "Search Ads New auto bidding type postponed (Document Number: APIE-FY21-2231)."

• 2021/09/14

  Yahoo! JAPAN Ads API v6 released

  Yahoo! JAPAN Ads API new version v6 has been released.

• 2021/09/13

  Search Ads changes on performance report

  We will change some functions such as performance report on Search Ads.

• 2021/09/13

  Display Ads New setting items for ads and some enhancements

  We will provide new setting items on ads and implement feature enhancements.

• 2021/09/09

  Search Ads New auto bidding type rescheduled

  We have determined the new release date of the enhancements on Search Ads API v5 and former versions that were previously announced in "Search Ads New auto bidding type postponed (Document Number: APIE-FY21-2231)."

• 2021/09/08

  Integration of Yahoo! JAPAN DMP to Yahoo! JAPAN Ads

  We will integrate Yahoo! JAPAN DMP into Yahoo! JAPAN Ads and end the service of DMP alone to promote data marketing.

• 2021/09/08

  Display Ads (Auction) Age targeting converting and predicted users setting EOL

  We will start age targeting converting to new age groups and end the service of predicted users setting as previously announced in "Release of new age groups and restrictions on use of predicted users setting function (Document Number: APIE-FY21-2160)."

• 2021/09/02

  Search Ads enhancement on adding multiple keywords

  There will be an enhancement made to Search Ads adding multiple keywords feature.

• 2021/09/02

  Display Ads Conversions for Autobidding changes completed

  We have provided the new features, the conversion settings for optimization of autobidding and creating conversion groups.

• 2021/09/01

  Scheduled change of Advertising Data Usage Standard

  Yahoo! JAPAN Advertising Data Usage Standards will be updated.

• 2021/09/01

  Search Ads New auto bidding type postponed

  We have determined to postpone the release date of the enhancements that were previously announced in "Search Ads New auto bidding type (Document Number: APIE-FY21-2195)."

• 2021/08/19

  Change in character limit of campaign name, ad group name, etc.

  We have changed the maximum character limit of components such as campaign names and ad group names on Yahoo! JAPAN Ads Search Ads and Display Ads.

• 2021/08/18

  Display Ads Conversions for Autobidding changes

  Conversion settings for optimization of autobidding will become available by each campaign on Display Ads.

• 2021/08/18

  Display Ads (Auction) Custom list linked data type added

  We have added the feature to link any user identifier to the custom list of site retargeting.

• 2021/08/17

  Yahoo! JAPAN Ads API v6 release

  We will release a new version for Yahoo! JAPAN Ads API.

• 2021/08/16

  Search Ads New auto bidding type

  We will provide a new auto bidding type on the standard bidding of Search Ads.

• 2021/07/30

  Display Ads (Auction) Content keyword targeting released

  We have started content keyword targeting as previously announced in "Display Ads (Auction) Content keyword targeting (Document Number: APIE-FY21-2171)."

• 2021/07/29

  Additional ad places on partner sites

  We will add more ad places for Display Ads on our partner sites.

• 2021/07/29

  Display Ads Insertion Rules for Video Ads changes

  We will change and delete some part of Insertion Rules for creating video ads on Display Ads.

• 2021/07/27

  Carousel Ad on Display Ads (Auction) released

  We have started providing Carousel ad on Display Ads (Auction) as previously announced in "Carousel Ad on Display Ads (Auction) (Document Number: APIE-FY21-2180)."

• 2021/07/27

  Display Ads (Auction) Loading ads on Timeline changed

  We have changed the ad loading timing in the timeline for Display Ads (Auction).

• 2021/07/26

  Display Ads Changes on Creating Custom list

  We will change the specification on creating a custom list for Display Ads when the linked data type is email address.

• 2021/07/16

  Holidays in July and August 2021

  We will close our customer support and stop editorial review on national holidays in July and August 2021.

• 2021/07/16

  Display Ads (Auction) Removing target list feature scheduled

  We have changed the removing target list feature of Site retargeting on Display Ads (Auction).

• 2021/07/15

  Changes on Keyword Advice Tool, Call Extensions of Search Ads

  We have closed some features of Search Ads and make specification changes on the Keyword advice tool and Call Extensions.

• 2021/07/15

  Additional symbols on ads of Display Ads

  We have made enhancements of available symbol characters on ads of Display Ads.

• 2021/07/08

  Document of Yahoo! JAPAN Ads API Webinar is now available

  The English translation of the document used in our recent "Yahoo! JAPAN Ads API Webinar" is now available.

• 2021/07/06

  Display Ads (Auction) Content keyword targeting

  We will provide content keyword targeting on Display Ads (Auction).

• 2021/07/02

  Update: Keyword match type change on Search Ads

  We have completed the integration of some match types as previously announced in "Reminder: Search Ads Keyword match type change (Document Number: APIE-FY21-2150)".

• 2021/07/01

  Scheduled change of Master Terms and Conditions

  We will make some update to the "Master Terms and Conditions."

• 2021/06/30

  Enhancements made on Search Ads Dynamic Ads for Search

  We will make enhancements on Dynamic Ads for Search.

• 2021/06/30

  Carousel Ad on Display Ads (Auction)

  We will release "Carousel Ad" on Display Ads (Auction).

• 2021/06/24

  Display Ads Reach report change completed

  We have made changes to the Reach report of Display Ads as previously announced in "Display Ads Reach report changes (Document Number: APIE-FY21-2158)."

• 2021/06/23

  Last reminder: Actions become unavailable on Display Ads (YDN)

  We have closed Display Ads (YDN) service.

• 2021/06/21

  System maintenance notification

  A system maintenance is scheduled.

• 2021/06/15

  Display Ads Reach report changes

  We will add some data items to Reach report of Display Ads.

• 2021/06/10

  Search Ads Change of conversion analytics for app download ads released

  We have released the new conversion analytics that was previously announced in "Search Ads Change of conversion analytics for app download ads (Document Number: APIE-FY21-2106)."

• 2021/06/10

  Release of new age groups and restrictions on use of predicted users setting function

  We have released the new age groups for age targeting feature on Display Ads.

• 2021/06/09

  Yahoo! JAPAN Ads API v5 released

  Yahoo! JAPAN Ads API new version has been released

• 2021/05/31

  Enhancements of Age/Gender Targeting features on Display Ads

  There will be an enhancement made to age targeting and gender targeting features of Display Ads

• 2021/05/26

  Increase the maximum number of MCC accounts

  We have increased the maximum number of MCC accounts that can be created.

• 2021/05/24

  Reminder: Search Ads Keyword match type change

  The release schedule for the integration that was previously announced in "Search Ads Keyword match type change (Document Number: APIE-FY21-2118)" has been determined.

• 2021/05/19

  Changes on Age Targeting report of Display Ads

  There will be a change made to reporting item names of age targeting on Display Ads

• 2021/05/19

  Yahoo! JAPAN Ads API Webinar information

  We will hold a "Yahoo! JAPAN Ads API Webinar" for our API partners.

• 2021/05/18

  Yahoo! JAPAN Ads API v5 release

  We will release a new version for Yahoo! JAPAN Ads API.

• 2021/05/18

  Postponed: Search Ads Change of conversion analytics for app download ads

  We have postponed the change previously announced in "Search Ads Change of conversion analytics for app download ads (Document Number: APIE-FY21-2106)."

• 2021/05/13

  Search Ads Additional symbols on Ad Display Option

  We have added symbol characters to be used on Ad Display Option of Search Ads.

• 2021/05/13

  Search Ads Responsive Ads for Search release date

  We have released "Responsive Ads for Search Ads" of Search Ads.

• 2021/05/06

  Actions become unavailable on Display Ads (YDN)

  All actions for YDN campaigns will become unavailable as previously announced in "Display Ads (YDN) sunset schedule (Document Number: APIE- FY20-2176)."

• 2021/04/28

  Search Ads Change of conversion analytics for app download ads

  We will change the conversion analytics for app download ads on Search Ads.

• 2021/04/26

  Display Ads (Auction) SKAdNetwork for measuring iOS app completed

  We have supported SKAdNetwork measurement as previously announced in "Display Ads (Auction) SKAdNetwork for measuring iOS app (Document Number: APIE-FY21-2111)."

• 2021/04/21

  Business close schedule for holiday week

  Our business will be closed during the Golden Week holidays.

• 2021/04/14

  Display Ads multiple account aggregation in some reports

  Cross-account aggregation will become available on some reports of Display Ads. Please see the following details.

• 2021/04/14

  Search Ads Keyword match type change

  "Modified Broad Match" of the match type on Search Ads will become out of service, and it will be integrated to "Phrase Match."

• 2021/04/14

  Display Ads Change completed of tracking conversion after video view

  We have changed the tracking conversion method as previously announced in "Display Ads Change of tracking conversion after video view (Document Number: APIE-FY21-2102)."

• 2021/04/08

  Search Ads enhancements of Quality Index and Autobidding

  We have added a new feature, Quality Index that shows ads quality, on Search Ads. Also, we will enhance Auto Bidding Type.

• 2021/04/08

  Search Ads enhancement of Autobidding completed

  We have released the enhancement as previously announced in "Scheduled: Search Ads enhancement of Autobidding (Document Number : APIE-FY20-2164)."

• 2021/04/07

  Stop creating new ad groups and ads prior to Display Ads (YDN) sunset

  We will stop creating new YDN ad groups and ads prior to the sunset of YDN service as previously announced in "Display Ads (YDN) sunset schedule (Document Number: APIE-FY20-2176)."

• 2021/04/07

  [Display Ads] Change of tracking conversion after video view

  We will change the method of tracking conversion after video view on Display Ads.

• 2021/04/06

  Display Ads (Auction) SKAdNetwork for measureing iOS app

  We will support SKAdNetwork measuring of iOS apps for Display Ads (Auction). As a result, there will be limitations on the number of campaigns that can be delivered, etc.

• 2021/03/31

  Scheduled: Search Ads enhancement of Autobidding

  The release date has been decided of the enhancements that was postponed in "Postponed: Search Ads enhancement of Autobidding (Document Number: APIE-FY20-2152)."

• 2021/03/29

  Document of Yahoo! JAPAN Ads API Webinar is now available

  The English translation of the document used in our recent "Yahoo! JAPAN Ads API Webinar" is now available.

• 2021/03/25

  Display Ads Dynamic Ads for Display Item list template closed

  We have ended the former template of item list file as previously announced in "Display Ads Dynamic Ads for Display Item list old template closing (Document Number: APIE-FY20-2153)."

• 2021/03/23

  Increase the maximum number of MCC accounts

  We have increased the maximum number of MCC accounts that can be created.

• 2021/03/23

  Display Ads Sharing target list feature released

  We have released the feature of sharing Display Ads target list under MCC accounts as previously announced in "Postponed: Display Ads Sharing target list feature (Document Number: APIE-FY20-2188)."

• 2021/03/15

  Scheduled change of Master Terms and Conditions

  We will make some update to the "Master Terms and Conditions."

• 2021/03/11

  Enhancements on Display Ads Dynamic Ads for Display

  We will make some enhancements to the prices that appear in the Dynamic Ads for Display.

• 2021/03/09

  Display Ads Sharing target list feature scheduled

  We will provide a feature that allows you to share the target list of Display Ads under the MCC account.

• 2021/03/08

  Changes in Advertisement Editorial Guidelines: Representations for Consumption Tax

  Advertisement Editorial Guidelines on Representations for Consumption Tax will change

• 2021/03/03

  Display Ads Video play time length changed

  For videos with an aspect ratio of 16: 9, the playback time limit of videos that can be used for ads has been expanded from 60 seconds to 180 seconds.

• 2021/02/25

  Enhancements of Targeting features on Display Ads

  Enhancements on Dynamic Ads (Auction) has been released as previously announced in "Enhancements of Targeting features on Display Ads (Auction) (Document Number: APIE-FY18-2144)".

• 2021/02/25

  Search Ads enhancement of ads completed

  We have completed the enhancements on Search Ads as previously announced in "Search Ads change of error judgement on adding ads (Document Number: APIE-FY20-2165)" and "Additional symbols on ads of Search Ads (Document Number: APIE-FY20-2166)."

• 2021/02/25

  Yahoo! JAPAN Ads API v4 released

  Yahoo! JAPAN Ads API new version has been released, as previously announced in "Yahoo! JAPAN Ads API v4 release (Document Number : APIE-FY20-2157)."

• 2021/02/22

  Yahoo! JAPAN Ads Search Ads API: Changes on QPS for the API proposal service

  We will change the QPS for the proposal service in the Search Ads API

• 2021/02/18

  Additional symbols on ads of Search Ads

  We will make enhancements of available symbol characters on ads of Search Ads.

• 2021/02/16

  Display Ads (YDN) sunset schedule

  We have determined the sunset schedule and details of Display Ads (YDN).

• 2021/02/12

  Display Ads Tracking parameter enhancement

  We have made some enhancements on Display Ads Tracking parameters.

• 2021/02/09

  Scheduled change of Master Terms and Conditions

  We will update some part of "Master Terms and Conditions."

• 2021/02/03

  Enhancements of Targeting features on Display Ads (Auction)

  Some enhancements will be made on the targeting features of Display Ads (Auction).

• 2021/02/02

  Search Ads change of error judgement on adding ads

  We will change the error judgment of ads, including symbols on adding the ads in Search Ads.

• 2021/01/29

  Display Ads change on campaign budget for brand awareness released

  We have changed the lower limit for brand awareness campaigns' daily budgets as previously announced in "Display Ads change on campaign budget for brand awareness (Document Number: APIE-FY20-2146)."

• 2021/01/28

  New feature to associate an other company's account released

  We have provided a feature to associate accounts of other companies under the MCC account as previously announce in "New feature to associate an other company's account (Document Number: APIE-FY20-2136)."

• 2021/01/26

  Display Ads Dynamic Ads for Display Item list old template closing

  We have decided the closing schedule of former template of Item list file that was previously announced in "Displayed Ads Dynamic Ads for Display Item list template closing rescheduled (Document Number: APIE-FY20-2069)."

• 2021/01/25

  Yahoo! JAPAN Ads API Webinar information

  We will hold a "Yahoo! JAPAN Ads API Webinar" for our API partners.

• 2021/01/25

  Yahoo! JAPAN Ads API v4 release

  We will release a new version for Yahoo! JAPAN Ads API.

• 2021/01/18

  Display Ads change on campaign budget for brand awareness

  We will change the lower limit of the campaign daily budget for brand awareness.

• 2021/01/15

  New feature to associate an other company's account

  We will release the new feature that can associate with other company's accounts.

• 2021/01/12

  Postponed: Search Ads enhancement of Autobidding

  We have determined to postpone the release date of the enhancements again that were previously announced in "Postponing Search Ads enhancement of Auto bidding (Document Number: APIE-FY20-2139)."

• 2021/01/12

  Start of removing ads based on user opinions

  We are reviewing the advertising placement standards, etc. regarding opinions received from users to improve the quality of advertisements and protect the users.

• 2021/01/07

  Start of ad review based on record of severe violations (effective from 2/8/2021)

  We have decided to start a new review process based on record of severe violations

• 2020/12/18

  Display Ads Added a new metrics "Video view through rate"

  We have added "Video view through rate" as a metrics related to videos.

• 2020/12/18

  Display Ads API Recommendations feature released

  We have released the "Recommendations" feature of Display Ads (Auction) on Yahoo! JAPAN Ads API Display Ads API.

• 2020/12/16

  Postponing Search Ads enhancement of Autobidding

  We have determined to postpone the release date of the enhancements again that were previously announced in "Postponing Search Ads enhancement of Auto bidding (Document Number: APIE-FY20-2130)."

• 2020/12/10

  New index of "Quality Index" on Search Ads added

  We have added a new index of “Quality Index.”

• 2020/12/04

  Search Ads postponing enhancement of Auto bidding

  We have determined to postpone the release date of the enhancements of Auto bidding.

• 2020/12/04

  Checking method of crawler IP address changed

  We have changed the method for checking the IP address of the crawler used for reviewing advertisers' sites.

• 2020/11/27

  Document of Yahoo! JAPAN Ads API Webinar is now available

  The English translation of the document used in our recent "Yahoo! JAPAN Ads API Webinar" is now available.

• 2020/11/27

  Schedule for the year-end and New Year holiday

  Yahoo! JAPAN office will be closed during the year-end and New Year holidays.

• 2020/11/26

  Display Ads Tracking URL enhancement

  There will be an enhancement made to the Display Ads Tracking parameters

• 2020/11/25

  Reminder: Display Ads (YDN) Stop creating new campaigns

  This is a reminder that we stop creating new YDN campaigns as previously announced in "Display Ads (YDN) Stop creating new campaigns (Document Number: APIE-FY20-2089)."

• 2020/11/25

  Display Ads (Auction) Smartphone Brand Panel for app

  A new ad space Brand Panel placement on the Yahoo! JAPAN home page for smartphone (for app) will be available for Display Ads (Auction).

• 2020/11/12

  Change bid range of campaign for video view on Display Ads

  We will change the bid price range available for campaigns with "campaign goal: video view" of Display Ads.

• 2020/11/06

  Search Ads Changes on Indexes related to Impression Share

  We will change some calculations on reporting items related to impression share of Search Ads.

• 2020/11/05

  Display Ads (Auction) addition and change of Audience category completed

  We have completed the addition and change of Audience category as previously announced in "Display Ads (Auction) addition and change of Audience category (Document Number: APIE-FY20-2084)."

• 2020/10/23

  Authorization API Error Response Changes

  We have changed the error response of Yahoo! JAPAN Ads API Authorization API.

• 2020/10/21

  Yahoo! JAPAN Ads API v3 released

  Yahoo! JAPAN Ads API new version has been released, as previously announced in "Yahoo! JAPAN Ads API v3 release (Document Number : APIE-FY20-2091)."

• 2020/10/13

  Display Ads (Auction) addition and change of Audience category

  We will add some Audience categories and will change some part of category configuration.

• 2020/10/06

  Search Ads Dynamic Ads for Search "Entire domain" option official release

  We will officially provide the "Entire domain" designation, which is being tested for Dynamic Ads for Search.

• 2020/09/29

  Display Ads (YDN) Stop creating new campaigns

  We will stop creating new YDN campaigns as previously announced in "Closing YDN and about Converting campaigns to Display Ads (Auction) (Document Number: APIE-FY20-2065)."

• 2020/09/25

  Yahoo! JAPAN Ads API Webinar information

  We will hold a "Yahoo! JAPAN Ads API Webinar" for our API partners.

• 2020/09/24

  Revised: Yahoo! JAPAN Ads API v3 release

  We revised some part of the announcement "Yahoo! JAPAN Ads API v3 release (Document Number : APIE-FY20-2086)."

• 2020/09/24

  Display Ads Data importing feature enhancement completed

  We have added a feature to import customer's data to Custom list as previously announced in "Display Ads Data importing feature enhancement (Document Number: APIE-FY20-2083)."

• 2020/09/23

  Yahoo! JAPAN Ads API v3 release

  We will release a new version for Yahoo! JAPAN Ads API.

• 2020/09/14

  Display Ads Data importing feature enhancement

  We will add a feature to import customer's data to Target list.

• 2020/09/10

  Increased maximum number of ads to be added on Display Ads

  We have increased the maximum number of ads to be added to ad group on Display Ads.

• 2020/09/04

  Changes in Advertisement Editorial Guidelines, "Medical cosmetics (quasi-drug), cosmetics"

  With the revision of the voluntary guideline for proper advertising of cosmetics, etc. by the Japan Cosmetic Industry Associations (JCIA) in June 2020, we will update Yahoo! JAPAN Advertisement Editorial Guidelines to adapt this revision.

• 2020/09/02

  Display Ads New reports release

  We will start new reports on Display Ads (Auction).

• 2020/09/01

  Article on Yahoo! JAPAN Ads API Webinar is now available

  We published an article about our recent "Yahoo! JAPAN Ads API Webinar."

• 2020/09/01

  Display Ads (Auction) Audience category targeting enhancement released

  We have added the new category type of Display Ads (Auction) audience category targeting as previously announced in "Display Ads (Auction) Audience category targeting enhancement (Document Number: APIE-FY20-2058)."

• 2020/08/28

  Change in some features on Measurement

  We made some changes on Measurement feature of Yahoo! JAPAN Ads.

• 2020/08/27

  Closing YDN and about Converting campaigns to Display Ads (Auction)

  We are closing Display Ads (YDN) in 2021 Spring, and integrate the services to Display Ads (Auction) that has been released.

• 2020/08/27

  Reviews on expressions related to inferiority complex

  Yahoo! JAPAN Advertisement Editorial Guidelines prohibit expressions that deliberately emphasize a part of the human body to cause feelings of an inferiority complex" on ads.

• 2020/08/26

  Display Ads Dynamic Ads for Display Item list template closing rescheduled

  We have decided to reschedule the closing of former template of Item list file that was announced in "Displayed Ads Dynamic Ads for Display Item list template closing postponed (Document Number: APIE-FY20-2012)."

• 2020/08/20

  Display Ads Additional metrics "View-through conversions" released

  We have added a new conversion metrics "View-through conversions" to Display Ads as previously announced in "Display Ads Additional metrics "View-through conversions" (Document Number: APIE-FY20-2057)."

• 2020/08/20

  Search Ads API Extended Text Ads enhancement

  We will release the feature change of Extended text ads as previously announced in “Yahoo! JAPAN Ads API official version release (Document Number : APIE-FY20-2096)” etc, on the following scheduled date.

• 2020/08/05

  Display Ads Video Ads changes on some ad placements

  Display contents after tapping the video ad on some ad placements have changed as previously announced in “Display Ads Video Ads changes on some ad placements (Document Number: APIE-FY20-2052)."

• 2020/08/03

  Display Ads (Auction) Audience category targeting enhancement

  We will add a new category type for audience category targeting for Display Ads (Auction).

• 2020/07/21

  Yahoo! JAPAN Ads API v2 released

  Yahoo! JAPAN Ads API new version has been released, as previously announced in "Yahoo! JAPAN Ads API v2 release (Document Number : APIE-FY20-2038)."

• 2020/07/21

  Display Ads Additional metrics "View-through conversions"

  A new conversion metrics "View-through conversions" will be added to Display Ads.

• 2020/07/17

  Change in Advertisement Editorial Guidelines

  Yahoo! JAPAN Advertisement Editorial Guidelines will be changed.

• 2020/07/17

  Display Ads Video Ads changes on some ad placement

  We will change the video ads behavior after tapped on some placement of Display Ads.

• 2020/07/02

  Display Ads (YDN) Audience category auto setting for campaign conversion released

  A new method became available on campaign conversion from YDN to Display Ads (Auction) to advance effectively.

• 2020/06/25

  Scheduled change of Master Terms and Conditions

  We will update some part of "Master Terms and Conditions."

• 2020/06/24

  Yahoo! JAPAN Ads API Webinar information

  We will hold a "Yahoo! JAPAN Ads API Webinar" for our API partners.

• 2020/06/23

  Yahoo! JAPAN Ads API v2 release

  We will release new version for Yahoo! JAPAN Ads API. The reference document of Yahoo! JAPAN Ads API will be renewed.

• 2020/06/17

  Display Ads (YDN) Audience category auto setting for campaign conversion

  A new method will be available on campaign conversion from YDN to Display Ads (Auction) to advance effectively.

• 2020/06/15

  Display Ads (Auction) Yahoo! JAPAN top page for Smartphone ad import started

  Ad import for Yahoo! JAPAN top page for Smartphone Brand Panel of Display Ads (Auction) has started.

• 2020/06/15

  Display Ads Sales Restriction changed

  Sales restrictions on some products of Display Ads have changed.

• 2020/06/10

  Display Ads reporting period expand for Performance data

  Reporting period for Display Ads Performance data will expand.

• 2020/05/29

  Display Ads System maintenance notification

  A system maintenance is scheduled. We apologize for any inconvenience, and appreciate your cooperation.

• 2020/05/28

  Display Ads (Auction) Yahoo! JAPAN top page for Smartphone

  A new ad space Brand Panel placement on the Yahoo! JAPAN top page for smartphone (for web) will be available for Display Ads (Auction).

• 2020/05/28

  Regular change in report schedule for Search Ads

  There will be a regular change in report schedule for reports created in accounts that have no performance for a certain period.

• 2020/05/14

  Display Ads Sales Restriction changes

  Sales restrictions on some products of Display Ads will be changed.

• 2020/04/30

  Search Ads Target value for Autobidding

  There will be an enhancement made to Search Ads Autobidding feature on the Campaign management tool. This enhancement will be applied to the next version of Yahoo! JAPAN Ads Search Ads API.

• 2020/04/22

  About delivering ads related to COVID-19

  We do not approve inappropriate ads that take advantage of fears surrounding spread of COVID-19.

• 2020/04/22

  Schedule for the Golden Week holidays

  Our business will be closed during the Golden Week holidays.

• 2020/04/15

  Enhancements made on Search Ads Dynamic Ads for Search

  We have added a new method to specify web pages for ad delivery on Search Ads Dynamic Ads for Search.

• 2020/04/15

  Display Ads Dynamic Ads for Display Item list template closing postponed

  We have postponed the closing of former template of Item list file that was announced in "Enhancements made on YDN Dynamic Ads for Display and Video Ads (Document Number: APIE-FY19-2059)."

• 2020/04/09

  Enhancements on Display Ads (Auction)

  The following new feature and enhancements will be made to Display Ads (Auction).

• 2020/04/09

  Changes of Cost-Per-Views campaign of Display Ads completed

  As previously announced in "Changes of Cost-Per-Views campaign of Display Ads (Document Number: APIE-FY19-2098)", changes were made on budget and bid of cost-per-views campaign of Display Ads.

• 2020/04/08

  Display Ads supports third party tracking (for app) by IAS

  "Campaign Monitoring" by IAS will become available for ads on the app after the effective date.

• 2020/04/02

  Display Ads (Auction) official release and enhancement

  Display Ads (Auction) official version released and some enhancements were made as previously announced.

• 2020/04/02

  Display Ads Change on linkage of measurement data using impression beacon

  There will be an enhancement made to Display Ads measurement data linked by impression beacons.

• 2020/04/01

  Change in report schedule for Search Ads

  There will be a change in report schedule for reports that have no performance for a certain period.

• 2020/03/24

  Display Ads additional metrics of Performance data and reports

  We will add new metrics related to impressions on performance data and report for Display Ads.

• 2020/03/13

  Display Ads (YDN) Dynamic Ads for Display enhancements

  We will make some enhancements on Dynamic Ads for Display for Yahoo! Ads Display Ads (YDN).

• 2020/03/10

  Changes of Cost-Per-Views campaign of Display Ads

  There will be a change for cost-per-view campaigns of Display Ads. The available range of campaign budget and bid amount will change.

• 2020/03/04

  URL change of Yahoo! News

  Some URLs of Yahoo! News pages will change. This is to inform you about the influence of changes on Display Ads Targeting settings and Performance reports.

• 2020/03/04

  Display Ads (Auction) official release

  Display Ads (Auction) will be released for all accounts of agencies.

• 2020/02/26

  Display Ads MCC account release

  Display Ads MCC account release

• 2020/02/26

  Enhancements of Access managements and Maintenance schedule

  Enhancements of Access managements and Maintenance schedule

• 2020/02/26

  Change in number of digits for reject reason code

  We will change the number of digits for reject reason code for Yahoo! JAPAN Promotional Ads API and Yahoo! Ads API.

• 2020/02/20

  Yahoo! Ads API official version released

  The following new features are updates from Yahoo! Ads API beta version.

• 2020/02/19

  Display Ads enhancements on Performance data and reports

  There will be an enhancement made to Performance data and reports for Display Ads.

• 2020/02/06

  Search Ads API additional reporting items

  Some reporting items will be added to Yahoo! Ads Search Ads API.

• 2020/01/29

  Change in Advertisement Editorial Guidelines

  Yahoo! JAPAN Advertisement Editorial Guidelines will be changed.

• 2020/01/20

  Yahoo! Ads API official version release

  We will release new API for Yahoo! Ads.

• 2020/01/16

  Added new services

  Some services were newly added on Yahoo! Ads API.

• 2019/12/19

  Changes on item names of billing transaction

  Item names of billing transaction details will change.

• 2019/12/12

  Addition in Search Ads download file item

  There was a change in Sponsored Search API due to the addition of download file item for Search Ads.

• 2019/12/11

  Yahoo! Ads Display Ads API (beta) released

  Yahoo! Ads API for Display Ads (beta) released. Please see the following details.

• 2019/12/04

  Yahoo! Ads API Beta Reference Document available in English

  Reference Document and Developer Center Beta are now available in English for Yahoo! Ads API Beta that was previously announced in "Yahoo! Ads API Beta released (Document Number: APIE-FY19-2031)."