Announcement

2021/04/08

Search Ads enhancements of Quality Index and Autobidding

We have added a new feature, Quality Index that shows ads quality, on Search Ads. Also, we will enhance Auto Bidding Type.

2021/04/08

Search Ads enhancement of Autobidding completed

We have released the enhancement as previously announced in "Scheduled: Search Ads enhancement of Autobidding (Document Number : APIE-FY20-2164)."

2021/04/07

Display Ads multiple account aggregation in some reports

Cross-account aggregation will become available on some reports of Display Ads. Please see the following details.

2021/04/07

[Display Ads] Change of tracking conversion after video view

We will change the method of tracking conversion after video view on Display Ads.

2021/04/06

Display Ads (Auction) SKAdNetwork for measureing iOS app

We will support SKAdNetwork measuring of iOS apps for Display Ads (Auction). As a result, there will be limitations on the number of campaigns that can be delivered, etc.

2021/03/31

Scheduled: Search Ads enhancement of Autobidding

The release date has been decided of the enhancements that was postponed in "Postponed: Search Ads enhancement of Autobidding (Document Number: APIE-FY20-2152)."

2021/03/29

Document of Yahoo! JAPAN Ads API Webinar is now available

The English translation of the document used in our recent "Yahoo! JAPAN Ads API Webinar" is now available.

2021/03/25

Display Ads Dynamic Ads for Display Item list template closed

We have ended the former template of item list file as previously announced in "Display Ads Dynamic Ads for Display Item list old template closing (Document Number: APIE-FY20-2153)."

2021/03/24

Stop creating new ad groups and ads prior to Display Ads (YDN) sunset

We will stop creating new YDN ad groups and ads prior to the sunset of YDN service as previously announced in "Display Ads (YDN) sunset schedule (Document Number: APIE-FY20-2176)."

2021/03/23

Increase the maximum number of MCC accounts

We have increased the maximum number of MCC accounts that can be created.

2021/03/23

Display Ads Sharing target list feature released

We have released the feature of sharing Display Ads target list under MCC accounts as previously announced in "Postponed: Display Ads Sharing target list feature (Document Number: APIE-FY20-2188)."

2021/03/15

Scheduled change of Master Terms and Conditions

We will make some update to the "Master Terms and Conditions."

2021/03/11

Enhancements on Display Ads Dynamic Ads for Display

We will make some enhancements to the prices that appear in the Dynamic Ads for Display.

2021/03/09

Display Ads Sharing target list feature scheduled

We will provide a feature that allows you to share the target list of Display Ads under the MCC account.

2021/03/08

Changes in Advertisement Editorial Guidelines: Representations for Consumption Tax

Advertisement Editorial Guidelines on Representations for Consumption Tax will change

2021/03/03

Display Ads Video play time length changed

For videos with an aspect ratio of 16: 9, the playback time limit of videos that can be used for ads has been expanded from 60 seconds to 180 seconds.

2021/02/25

Enhancements of Targeting features on Display Ads

Enhancements on Dynamic Ads (Auction) has been released as previously announced in "Enhancements of Targeting features on Display Ads (Auction) (Document Number: APIE-FY18-2144)".

2021/02/25

Search Ads enhancement of ads completed

We have completed the enhancements on Search Ads as previously announced in "Search Ads change of error judgement on adding ads (Document Number: APIE-FY20-2165)" and "Additional symbols on ads of Search Ads (Document Number: APIE-FY20-2166)."

2021/02/25

Yahoo! JAPAN Ads API v4 released

Yahoo! JAPAN Ads API new version has been released, as previously announced in "Yahoo! JAPAN Ads API v4 release (Document Number : APIE-FY20-2157)."

2021/02/22

Yahoo! JAPAN Ads Search Ads API: Changes on QPS for the API proposal service

We will change the QPS for the proposal service in the Search Ads API

2021/02/18

Additional symbols on ads of Search Ads

We will make enhancements of available symbol characters on ads of Search Ads.

2021/02/16

Display Ads (YDN) sunset schedule

We have determined the sunset schedule and details of Display Ads (YDN).

2021/02/12

Display Ads Tracking parameter enhancement

We have made some enhancements on Display Ads Tracking parameters.

2021/02/09

Scheduled change of Master Terms and Conditions

We will update some part of "Master Terms and Conditions."

2021/02/03

Enhancements of Targeting features on Display Ads (Auction)

Some enhancements will be made on the targeting features of Display Ads (Auction).

2021/02/02

Search Ads change of error judgement on adding ads

We will change the error judgment of ads, including symbols on adding the ads in Search Ads.

2021/01/29

Display Ads change on campaign budget for brand awareness released

We have changed the lower limit for brand awareness campaigns' daily budgets as previously announced in "Display Ads change on campaign budget for brand awareness (Document Number: APIE-FY20-2146)."

2021/01/28

New feature to associate an other company's account released

We have provided a feature to associate accounts of other companies under the MCC account as previously announce in "New feature to associate an other company's account (Document Number: APIE-FY20-2136)."

2021/01/26

Display Ads Dynamic Ads for Display Item list old template closing

We have decided the closing schedule of former template of Item list file that was previously announced in "Displayed Ads Dynamic Ads for Display Item list template closing rescheduled (Document Number: APIE-FY20-2069)."

2021/01/25

Yahoo! JAPAN Ads API Webinar information

We will hold a "Yahoo! JAPAN Ads API Webinar" for our API partners.

2021/01/25

Yahoo! JAPAN Ads API v4 release

We will release a new version for Yahoo! JAPAN Ads API.

2021/01/18

Display Ads change on campaign budget for brand awareness

We will change the lower limit of the campaign daily budget for brand awareness.

2021/01/15

New feature to associate an other company's account

We will release the new feature that can associate with other company's accounts.

2021/01/12

Postponed: Search Ads enhancement of Autobidding

We have determined to postpone the release date of the enhancements again that were previously announced in "Postponing Search Ads enhancement of Auto bidding (Document Number: APIE-FY20-2139)."

2021/01/12

Start of removing ads based on user opinions

We are reviewing the advertising placement standards, etc. regarding opinions received from users to improve the quality of advertisements and protect the users.

2021/01/07

Start of ad review based on record of severe violations (effective from 2/8/2021)

We have decided to start a new review process based on record of severe violations

2020/12/18

Display Ads Added a new metrics "Video view through rate"

We have added "Video view through rate" as a metrics related to videos.

2020/12/18

Display Ads API Recommendations feature released

We have released the "Recommendations" feature of Display Ads (Auction) on Yahoo! JAPAN Ads API Display Ads API.

2020/12/16

Postponing Search Ads enhancement of Autobidding

We have determined to postpone the release date of the enhancements again that were previously announced in "Postponing Search Ads enhancement of Auto bidding (Document Number: APIE-FY20-2130)."

2020/12/10

New index of "Quality Index" on Search Ads added

We have added a new index of “Quality Index.”

2020/12/04

Search Ads postponing enhancement of Auto bidding

We have determined to postpone the release date of the enhancements of Auto bidding.

2020/12/04

Checking method of crawler IP address changed

We have changed the method for checking the IP address of the crawler used for reviewing advertisers' sites.

2020/11/27

Document of Yahoo! JAPAN Ads API Webinar is now available

The English translation of the document used in our recent "Yahoo! JAPAN Ads API Webinar" is now available.

2020/11/27

Schedule for the year-end and New Year holiday

Yahoo! JAPAN office will be closed during the year-end and New Year holidays.

2020/11/26

Display Ads Tracking URL enhancement

There will be an enhancement made to the Display Ads Tracking parameters

2020/11/25

Reminder: Display Ads (YDN) Stop creating new campaigns

This is a reminder that we stop creating new YDN campaigns as previously announced in "Display Ads (YDN) Stop creating new campaigns (Document Number: APIE-FY20-2089)."

2020/11/25

Display Ads (Auction) Smartphone Brand Panel for app

A new ad space Brand Panel placement on the Yahoo! JAPAN home page for smartphone (for app) will be available for Display Ads (Auction).

2020/11/12

Change bid range of campaign for video view on Display Ads

We will change the bid price range available for campaigns with "campaign goal: video view" of Display Ads.

2020/11/06

Search Ads Changes on Indexes related to Impression Share

We will change some calculations on reporting items related to impression share of Search Ads.

2020/11/05

Display Ads (Auction) addition and change of Audience category completed

We have completed the addition and change of Audience category as previously announced in "Display Ads (Auction) addition and change of Audience category (Document Number: APIE-FY20-2084)."

2020/10/23

Authorization API Error Response Changes

We have changed the error response of Yahoo! JAPAN Ads API Authorization API.

2020/10/21

Yahoo! JAPAN Ads API v3 released

Yahoo! JAPAN Ads API new version has been released, as previously announced in "Yahoo! JAPAN Ads API v3 release (Document Number : APIE-FY20-2091)."

2020/10/13

Display Ads (Auction) addition and change of Audience category

We will add some Audience categories and will change some part of category configuration.

2020/10/06

Search Ads Dynamic Ads for Search "Entire domain" option official release

We will officially provide the "Entire domain" designation, which is being tested for Dynamic Ads for Search.

2020/09/29

Display Ads (YDN) Stop creating new campaigns

We will stop creating new YDN campaigns as previously announced in "Closing YDN and about Converting campaigns to Display Ads (Auction) (Document Number: APIE-FY20-2065)."

2020/09/25

Yahoo! JAPAN Ads API Webinar information

We will hold a "Yahoo! JAPAN Ads API Webinar" for our API partners.

2020/09/24

Revised: Yahoo! JAPAN Ads API v3 release

We revised some part of the announcement "Yahoo! JAPAN Ads API v3 release (Document Number : APIE-FY20-2086)."

2020/09/24

Display Ads Data importing feature enhancement completed

We have added a feature to import customer's data to Custom list as previously announced in "Display Ads Data importing feature enhancement (Document Number: APIE-FY20-2083)."

2020/09/23

Yahoo! JAPAN Ads API v3 release

We will release a new version for Yahoo! JAPAN Ads API.

2020/09/14

Display Ads Data importing feature enhancement

We will add a feature to import customer's data to Target list.

2020/09/10

Increased maximum number of ads to be added on Display Ads

We have increased the maximum number of ads to be added to ad group on Display Ads.

2020/09/04

Changes in Advertisement Editorial Guidelines, "Medical cosmetics (quasi-drug), cosmetics"

With the revision of the voluntary guideline for proper advertising of cosmetics, etc. by the Japan Cosmetic Industry Associations (JCIA) in June 2020, we will update Yahoo! JAPAN Advertisement Editorial Guidelines to adapt this revision.

2020/09/02

Display Ads New reports release

We will start new reports on Display Ads (Auction).

2020/09/01

Article on Yahoo! JAPAN Ads API Webinar is now available

We published an article about our recent "Yahoo! JAPAN Ads API Webinar."

2020/09/01

Display Ads (Auction) Audience category targeting enhancement released

We have added the new category type of Display Ads (Auction) audience category targeting as previously announced in "Display Ads (Auction) Audience category targeting enhancement (Document Number: APIE-FY20-2058)."

2020/08/28

Change in some features on Measurement

We made some changes on Measurement feature of Yahoo! JAPAN Ads.

2020/08/27

Closing YDN and about Converting campaigns to Display Ads (Auction)

We are closing Display Ads (YDN) in 2021 Spring, and integrate the services to Display Ads (Auction) that has been released.

2020/08/27

Reviews on expressions related to inferiority complex

Yahoo! JAPAN Advertisement Editorial Guidelines prohibit expressions that deliberately emphasize a part of the human body to cause feelings of an inferiority complex" on ads.

2020/08/26

Display Ads Dynamic Ads for Display Item list template closing rescheduled

We have decided to reschedule the closing of former template of Item list file that was announced in "Displayed Ads Dynamic Ads for Display Item list template closing postponed (Document Number: APIE-FY20-2012)."

2020/08/20

Display Ads Additional metrics "View-through conversions" released

We have added a new conversion metrics "View-through conversions" to Display Ads as previously announced in "Display Ads Additional metrics "View-through conversions" (Document Number: APIE-FY20-2057)."

2020/08/20

Search Ads API Extended Text Ads enhancement

We will release the feature change of Extended text ads as previously announced in “Yahoo! JAPAN Ads API official version release (Document Number : APIE-FY20-2096)” etc, on the following scheduled date.

2020/08/05

Display Ads Video Ads changes on some ad placements

Display contents after tapping the video ad on some ad placements have changed as previously announced in “Display Ads Video Ads changes on some ad placements (Document Number: APIE-FY20-2052)."

2020/08/03

Display Ads (Auction) Audience category targeting enhancement

We will add a new category type for audience category targeting for Display Ads (Auction).

2020/07/21

Yahoo! JAPAN Ads API v2 released

Yahoo! JAPAN Ads API new version has been released, as previously announced in "Yahoo! JAPAN Ads API v2 release (Document Number : APIE-FY20-2038)."

2020/07/21

Display Ads Additional metrics "View-through conversions"

A new conversion metrics "View-through conversions" will be added to Display Ads.

2020/07/17

Change in Advertisement Editorial Guidelines

Yahoo! JAPAN Advertisement Editorial Guidelines will be changed.

2020/07/17

Display Ads Video Ads changes on some ad placement

We will change the video ads behavior after tapped on some placement of Display Ads.

2020/07/02

Display Ads (YDN) Audience category auto setting for campaign conversion released

A new method became available on campaign conversion from YDN to Display Ads (Auction) to advance effectively.

2020/06/25

Scheduled change of Master Terms and Conditions

We will update some part of "Master Terms and Conditions."

2020/06/24

Yahoo! JAPAN Ads API Webinar information

We will hold a "Yahoo! JAPAN Ads API Webinar" for our API partners.

2020/06/23

Yahoo! JAPAN Ads API v2 release

We will release new version for Yahoo! JAPAN Ads API. The reference document of Yahoo! JAPAN Ads API will be renewed.

2020/06/17

Display Ads (YDN) Audience category auto setting for campaign conversion

A new method will be available on campaign conversion from YDN to Display Ads (Auction) to advance effectively.

2020/06/15

Display Ads (Auction) Yahoo! JAPAN top page for Smartphone ad import started

Ad import for Yahoo! JAPAN top page for Smartphone Brand Panel of Display Ads (Auction) has started.

2020/06/15

Display Ads Sales Restriction changed

Sales restrictions on some products of Display Ads have changed.

2020/06/10

Display Ads reporting period expand for Performance data

Reporting period for Display Ads Performance data will expand.

2020/05/29

Display Ads System maintenance notification

A system maintenance is scheduled. We apologize for any inconvenience, and appreciate your cooperation.

2020/05/28

Display Ads (Auction) Yahoo! JAPAN top page for Smartphone

A new ad space Brand Panel placement on the Yahoo! JAPAN top page for smartphone (for web) will be available for Display Ads (Auction).

2020/05/28

Regular change in report schedule for Search Ads

There will be a regular change in report schedule for reports created in accounts that have no performance for a certain period.

2020/05/14

Display Ads Sales Restriction changes

Sales restrictions on some products of Display Ads will be changed.

2020/04/30

Search Ads Target value for Autobidding

There will be an enhancement made to Search Ads Autobidding feature on the Campaign management tool. This enhancement will be applied to the next version of Yahoo! JAPAN Ads Search Ads API.

2020/04/22

About delivering ads related to COVID-19

We do not approve inappropriate ads that take advantage of fears surrounding spread of COVID-19.

2020/04/22

Schedule for the Golden Week holidays

Our business will be closed during the Golden Week holidays.

2020/04/15

Enhancements made on Search Ads Dynamic Ads for Search

We have added a new method to specify web pages for ad delivery on Search Ads Dynamic Ads for Search.

2020/04/15

Display Ads Dynamic Ads for Display Item list template closing postponed

We have postponed the closing of former template of Item list file that was announced in "Enhancements made on YDN Dynamic Ads for Display and Video Ads (Document Number: APIE-FY19-2059)."

2020/04/09

Enhancements on Display Ads (Auction)

The following new feature and enhancements will be made to Display Ads (Auction).

2020/04/09

Changes of Cost-Per-Views campaign of Display Ads completed

As previously announced in "Changes of Cost-Per-Views campaign of Display Ads (Document Number: APIE-FY19-2098)", changes were made on budget and bid of cost-per-views campaign of Display Ads.

2020/04/08

Display Ads supports third party tracking (for app) by IAS

"Campaign Monitoring" by IAS will become available for ads on the app after the effective date.

2020/04/02

Display Ads (Auction) official release and enhancement

Display Ads (Auction) official version released and some enhancements were made as previously announced.

2020/04/02

Display Ads Change on linkage of measurement data using impression beacon

There will be an enhancement made to Display Ads measurement data linked by impression beacons.

2020/04/01

Change in report schedule for Search Ads

There will be a change in report schedule for reports that have no performance for a certain period.

2020/03/24

Display Ads additional metrics of Performance data and reports

We will add new metrics related to impressions on performance data and report for Display Ads.

2020/03/13

Display Ads (YDN) Dynamic Ads for Display enhancements

We will make some enhancements on Dynamic Ads for Display for Yahoo! Ads Display Ads (YDN).

2020/03/10

Changes of Cost-Per-Views campaign of Display Ads

There will be a change for cost-per-view campaigns of Display Ads. The available range of campaign budget and bid amount will change.

2020/03/04

URL change of Yahoo! News

Some URLs of Yahoo! News pages will change. This is to inform you about the influence of changes on Display Ads Targeting settings and Performance reports.

2020/03/04

Display Ads (Auction) official release

Display Ads (Auction) will be released for all accounts of agencies.

2020/02/26

Display Ads MCC account release

2020/02/26

Enhancements of Access managements and Maintenance schedule

2020/02/26

Change in number of digits for reject reason code

We will change the number of digits for reject reason code for Yahoo! JAPAN Promotional Ads API and Yahoo! Ads API.

2020/02/20

Yahoo! Ads API official version released

The following new features are updates from Yahoo! Ads API beta version.

2020/02/19

Display Ads enhancements on Performance data and reports

There will be an enhancement made to Performance data and reports for Display Ads.

2020/02/06

Search Ads API additional reporting items

Some reporting items will be added to Yahoo! Ads Search Ads API.

2020/01/29

Change in Advertisement Editorial Guidelines

Yahoo! JAPAN Advertisement Editorial Guidelines will be changed.

2020/01/20

Yahoo! Ads API official version release

We will release new API for Yahoo! Ads.

2020/01/16

Added new services

Some services were newly added on Yahoo! Ads API.

2019/12/19

Changes on item names of billing transaction

Item names of billing transaction details will change.

2019/12/12

Addition in Search Ads download file item

There was a change in Sponsored Search API due to the addition of download file item for Search Ads.

2019/12/11

Yahoo! Ads Display Ads API (beta) released

Yahoo! Ads API for Display Ads (beta) released. Please see the following details.

2019/12/04

Yahoo! Ads API Beta Reference Document available in English

Reference Document and Developer Center Beta are now available in English for Yahoo! Ads API Beta that was previously announced in "Yahoo! Ads API Beta released (Document Number: APIE-FY19-2031)."